Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production. Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness. Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.
Design, Advertising, & Animation
3
RM 86,400 (USD 21,610)
PA11897
Internal Degree
April & November
STPM A Pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects.
2 Passes in A-Level in any 2 subjects, and a Pass in English at SPM/O-Level/IGCSE or its equivalent.
5 Grade B’s in UEC.
Successful completion of the APU Foundation/ Matriculation with CGPA 2.0 and above.
A Diploma in Animation or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.
Any other Diploma in creative programme with a minimum CGPA of 2.50 may be admitted subject to a rigorous internal assessment process.
IELTS : 5.0
TOEFL PBT : 410-417
TOEFL IBT : 35-45
Pearson (PTE) : 36
MUET : Band 3
Introduction to Graphic Design
Principles of Advertising
Trends and Visual Thinking or DM020-4-1 Motion Graphics
Creative Project
Ethnic Relations (Local) or Malaysian Studies 3 (International)
Client Brief Concept
Marketing Fundamentals, Consumer Behaviour and Creative Practice
Project Management
Digital Illustration Techniques
Co-Curriculum 2
Advertising: Industry, Culture and Practice
Professional Practice: Client and Agency Management
Brand Strategy and Application
From Script to Screen or Digital Film Production
Islamic Civilisation & Asian Civilisation (Local) or Bahasa Melayu Komunikasi 2 (International)
Advertising: Media Planning and Purchasing
Creativity and Innovation
Visual Culture
Digital and Experiential Advertising or Copywriting and Creative Direction
Malaysian Development
Industrial Training 1
Industrial Training 2
Integrated Marketing Communications
Digital Advertising: Individual Professional Project
Research Project Report
Exhibition Design
Digital Advertising Analytics
Digital Advertising: Team Professional Project
Design Futures
Employability Skills