Course Details

BA (Hons) Digital Advertising

Asia Pacific University




  • Description

    Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production. Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness. Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

    Field of Study

    Design, Advertising, & Animation

    Duration (Years)


    Course Fees (RM)

    RM 86,400 (USD 21,610)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    April & November

Entry Requirements


    STPM A Pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects.

  • A-Level

    2 Passes in A-Level in any 2 subjects, and a Pass in English at SPM/O-Level/IGCSE or its equivalent.

  • UEC

    5 Grade B’s in UEC.

  • Matric/Foundation

    Successful completion of the APU Foundation/ Matriculation with CGPA 2.0 and above.

  • Direct Entry to Year 2 of Degree

    A Diploma in Animation or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.

    Any other Diploma in creative programme with a minimum CGPA of 2.50 may be admitted subject to a rigorous internal assessment process.

  • English Requirements

    IELTS : 5.0 

    TOEFL PBT : 410-417 

    TOEFL IBT : 35-45

    Pearson (PTE) : 36

    MUET : Band 3 

Programme Structure

  •  Year 1

    Introduction to Graphic Design

    Principles of Advertising

    Trends and Visual Thinking or DM020-4-1 Motion Graphics

    Creative Project

    Ethnic Relations (Local) or Malaysian Studies 3 (International)

    Client Brief Concept

    Marketing Fundamentals, Consumer Behaviour and Creative Practice

    Project Management

    Digital Illustration Techniques

    Co-Curriculum 2 

  • Year 2

    Advertising: Industry, Culture and Practice

    Professional Practice: Client and Agency Management

    Brand Strategy and Application

    From Script to Screen or Digital Film Production

    Islamic Civilisation & Asian Civilisation (Local) or Bahasa Melayu Komunikasi 2 (International)

    Advertising: Media Planning and Purchasing

    Creativity and Innovation

    Visual Culture

    Digital and Experiential Advertising or Copywriting and Creative Direction

    Malaysian Development

    Industrial Training 1 

  • Year 3

    Industrial Training 2

    Integrated Marketing Communications

    Digital Advertising: Individual Professional Project

    Research Project Report

    Exhibition Design

    Digital Advertising Analytics

    Digital Advertising: Team Professional Project

    Design Futures

    Employability Skills

Additional Information

  • Fees
    RM 86,400 (USD 21,610)

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