Course Details

BA (Hons) Digital Advertising

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Description

Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production. Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness. Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project.

Field of Study

Design, Advertising, & Animation

Duration (Years)

3

Course Fees (RM)

RM 86,400 (USD 21,610)

MQA No.

PA11897

Degree Type

Internal Degree
Intake (Month)

April & November

SPM/STPM

STPM A Pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects.
A-Level

2 Passes in A-Level in any 2 subjects, and a Pass in English at SPM/O-Level/IGCSE or its equivalent.
UEC

5 Grade B’s in UEC.
Matric/Foundation

Successful completion of the APU Foundation/ Matriculation with CGPA 2.0 and above.
Direct Entry to Year 2 of Degree

A Diploma in Animation or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio.

Any other Diploma in creative programme with a minimum CGPA of 2.50 may be admitted subject to a rigorous internal assessment process.
English Requirements

IELTS : 5.0

TOEFL PBT : 410-417

TOEFL IBT : 35-45

Pearson (PTE) : 36

MUET : Band 3

Year 1

Introduction to Graphic Design

Principles of Advertising

Trends and Visual Thinking or DM020-4-1 Motion Graphics

Creative Project

Ethnic Relations (Local) or Malaysian Studies 3 (International)

Client Brief Concept

Marketing Fundamentals, Consumer Behaviour and Creative Practice

Project Management

Digital Illustration Techniques

Co-Curriculum 2
Year 2

Advertising: Industry, Culture and Practice

Professional Practice: Client and Agency Management

Brand Strategy and Application

From Script to Screen or Digital Film Production

Islamic Civilisation & Asian Civilisation (Local) or Bahasa Melayu Komunikasi 2 (International)

Advertising: Media Planning and Purchasing

Creativity and Innovation

Visual Culture

Digital and Experiential Advertising or Copywriting and Creative Direction

Malaysian Development

Industrial Training 1
Year 3

Industrial Training 2

Integrated Marketing Communications

Digital Advertising: Individual Professional Project

Research Project Report

Exhibition Design

Digital Advertising Analytics

Digital Advertising: Team Professional Project

Design Futures

Employability Skills

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