
Do you have a BIG idea? Are you set on building a business from the ground up? It is not just about preparing a great business plan and mastering the pitch to investors. Entrepreneurs don’t follow a career path – they make their own. Drive and determination are key qualities that make a successful entrepreneur; and at Sunway University, we provide the resources and support to help you realise your full potential and propel you towards your goals. This degree focuses on in-depth knowledge of entrepreneurship through business planning, financing, marketing, management, information technology and consulting. You will explore every aspect of a business and have continuous opportunities to engage in various aspects of entrepreneurship which include innovation and creative thinking. Apart from traditional business models, you would be exposed to corporate entrepreneurship, social entrepreneurship, family business management and new ventures exploration. Through industry speakers and networking opportunities, you will gain a contextual understanding of the dynamism and vibrancy in the entrepreneurial environment throughout your experience within the programme. The Sunway Innovation Labs (iLABS) provides you with the space to begin building your business, even as you are completing your degree. This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.
Business Management & Administration
3
RM 81,600 (USD 19,429)
PA8661
Internal Degree
Accounting for Decision Making
Business Statistics
Introductory Economics
Business Law
Principles & Practice of Management
Principles of Business Finance
English for Business
Principles of Marketing
Business Computing
Principles of Entrepreneurship
Communication Skills
Small Business & the SME Sector
Operations Management
Corporate Entrepreneurship & Innovation In A Global Context
Electronic Commerce
Business Ethics & Social Responsibility
Franchising
Innovation
Strategic Management
Family Business
New Venture Planning 1
Social Context of Entrepreneurship
New Venture Planning 2
Leadership
Internship
Electives (subject to change) (choose 3 in Year 2 and Year 3)
Business related
Human Resource Management
Organisational Behaviour & Cultural Management
Marketing Management
Consumer Behaviour
Services Marketing
Professional Sales and Management
Financial Management
Science and Technology related
Web Fundamentals
Information Systems Concept
Human Computer Interactions
Programming Principles
Data Mining & Knowledge Discovery Fundamentals
Additional MOHE compulsory General Studies Subjects:
Malay Language for Communication 2
Malaysian Studies 3
Community Project