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Course Details

BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Penang

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Description

Course DETAILS

  • Description

    This programme is designed for students who are interested in a career in event management and marketing. The curriculum incorporates academic and industry driven contents and skills that will prepare graduates to work in this creative, vibrant and dynamic environment.

    At the end of the programme, students will have developed strong planning and operational skills. In addition, the inclusion of marketing modules will train them to think creatively and strategically. All these are skills that will lead to a successful career.

    Field of Study

    Hospitality & Tourism

    Duration (Years)

    3

    Course Fees

     RM 59,470 (USD 14,160)

    MQA No.

    PA4609

    Degree Type

    External Degree

  • Intake (Month)

     January; April; May; August; October

Entry Requirements

  • A-Level

    Pass with a minimum of 2 full passes totalling 80 UCAS points and SPM/O-Level grade C in Maths

  • UEC

    5Bs including at least a pass in Maths and credit in English

  • Matriculation/Foundation

    Matriculation: Passed Ministry of Education's Matriculation programmes with CGPA 2.0, a pass in Maths at SPM/equivalent

    Foundation: successful completion of a relevant Foundation/Pre-U prog to include Maths with CGPA 2.00

    SAM/Australian Matriculation: Pass 5 subjects with ATAR 65%, a pass in English and Maths and no subject below 10/20

  • SPM/STPM

    Pass with a minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Maths

  • Other

    IB: Pass with minimum 24 points with at least 4 points for SL English and 4 pts for SL Maths

    Canadian Pre-U: Pass minimum 6 Year 12 passes with an average of 65% and pass in English and Maths at Grade 12

    NSW (HSC): 10 units with ATAR 65, a pass in English and Maths and no subject below 50

    Monash University Foundation Year (MUFY): Pass MUFY with average 65% of 4 subjects, a pass in Maths and credit in English at SPM/equivalent

  • Direct Entry to Year 2 of Degree
    Diploma

    Diploma (Level 4 MQF): Pass Diploma with minimum CGPA 2.00 including a pass in Maths at Diploma level, and credit in English at SPM/equivalent

    Other

    TAFE: Passed Advanced Diploma of Accounting, a pass in Maths and credit in English at SPM/equivalent

  • English Requirements

    IELTS - Score of 6.0 (with no less than 5.5 in any band

    TOEFL - 72 with band scores of reading 18, writing 17, listening 17, speaking 20

    Cambridge English First - (also known as First Certificate in English) 169 overall with a minimum of 162 in each component

    PTE - 51 with no less than 42 in any band

    MUET - 3.0

    SPM - Grade C

    An equivalent qualification in English Language

Programme Structure

  • Year 1

    Creativity, Technology & Innovation

    Economics for Business

    English for Business Studies 1 & 2

    Marketing Data Analysis

    Media Design for Event Management

    Introduction to Marketing Communications

    Principles of Marketing

    Study & Research Skills for the Event Industry

    The Global Event Industry

  • Year 2

    Creativity, Technology & Innovation

    Economics for Business

    English for Business Studies 1 & 2

    Marketing Data Analysis

    Media Design for Event Management

    Introduction to Marketing Communications

    Principles of Marketing

    Study & Research Skills for the Event Industry

    The Global Event Industry

  • Year 3

    Business Tourism & Events

    Contemporary Research Themes in Event Studies

    E-Portfolio and Employer Relations

    Global Marketing Ethics and Culture

    Market and Social Research

    Policy, Politics & Events

    Sporting Events and Sport Tourism

    Strategic Brand Management

  • MPU

    Bahasa Kebangsaan A

    Community Service & Co-curriculum

    Corporate Social Responsibility

    Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

    Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

    Design Thinking

international affiliation

      • BA (Hons) Event Management and Marketing

Additional Information

  • Fees
    RM 59,470 (USD 14,160)

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