Course Details

BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang




  • Description

    This programme is designed for students who are interested in a career in event management and marketing. The curriculum incorporates academic and industry driven contents and skills that will prepare graduates to work in this creative, vibrant and dynamic environment.

    At the end of the programme, students will have developed strong planning and operational skills. In addition, the inclusion of marketing modules will train them to think creatively and strategically. All these are skills that will lead to a successful career.

    Field of Study

    Hospitality & Tourism

    Duration (Years)


    Course Fees

    RM 84,769 (USD 20,183)

    MQA No.


    Degree Type

    External Degree

  • Intake (Month)

     January; April; August

Entry Requirements

  • A-Level

    A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics

  • UEC

    5Bs including at least a pass in Mathematics and a credit in English

  • Matriculation/Foundation

    Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00


    STPM with a minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics

  • Other

    Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

  • Direct Entry to Year 2 of Degree

    Pass diploma in related field with minimum CPGA 2.00 including a pass in Mathematics

    NB: 1) Credit transfers are given based on module to module mapping according to standards/guidelines provided by MoHE/MQA and in consultation with the Admission Tutor in UH.


    Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

  • English Requirements

    IELTS - Score of 6.0 (with no less than 5.5 in any band)

Programme Structure

  • Year 1

    Creativity, Technology & Innovation

    Economics for Business

    English for Business Studies 1 & 2

    Marketing Data Analysis

    Media Design for Event Management

    Introduction to Marketing Communications

    Principles of Marketing

    Study & Research Skills for the Event Industry

    The Global Event Industry

  • Year 2

    Enhancing Employability in Marketing

    Event Marketing, Sponsorship & PR

    Event Planning & Community Engagement

    Impacts of Events & Festivals

    Managing People

    Marketing for The Small Enterprise

    Risk Management & Security for Events

    Strategic Marketing Planning

  • Year 3

    Business Tourism & Events

    Contemporary Research Themes in Event Studies

    E-Portfolio and Employer Relations

    Global Marketing Ethics and Culture

    Market and Social Research

    Policy, Politics & Events

    Sporting Events and Sport Tourism

    Strategic Brand Management

  • MPU

    Bahasa Kebangsaan A

    Community Service & Co-curriculum

    Corporate Social Responsibility

    Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

    Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

    Design Thinking

international affiliation

      • BA (Hons) Event Management and Marketing

Additional Information

  • Fees
    RM 84,769 (USD 20,183)

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