Course Details

BA (Hons) Event Management and Marketing (3+0) in Collaboration with University of Hertfordshire, UK

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Description

This programme is designed for students who are interested in a career in event management and marketing. The curriculum incorporates academic and industry driven contents and skills that will prepare graduates to work in this creative, vibrant and dynamic environment.

At the end of the programme, students will have developed strong planning and operational skills. In addition, the inclusion of marketing modules will train them to think creatively and strategically. All these are skills that will lead to a successful career.

Field of Study

Hospitality & Tourism

Duration (Years)

3

Course Fees

RM 84,769 (USD 20,183)

MQA No.

FA3015

Degree Type

External Degree
Intake (Month)

January; April; August

A-Level

A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
UEC

5Bs including at least a pass in Mathematics and a credit in English
Matriculation/Foundation

Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
SPM/STPM

STPM with a minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
Other

Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
Direct Entry to Year 2 of Degree

Diploma
Pass diploma in related field with minimum CPGA 2.00 including a pass in Mathematics

NB: 1) Credit transfers are given based on module to module mapping according to standards/guidelines provided by MoHE/MQA and in consultation with the Admission Tutor in UH.

Other
Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
English Requirements

IELTS - Score of 6.0 (with no less than 5.5 in any band)

Year 1

Creativity, Technology & Innovation

Economics for Business

English for Business Studies 1 & 2

Marketing Data Analysis

Media Design for Event Management

Introduction to Marketing Communications

Principles of Marketing

Study & Research Skills for the Event Industry

The Global Event Industry
Year 2

Enhancing Employability in Marketing

Event Marketing, Sponsorship & PR

Event Planning & Community Engagement

Impacts of Events & Festivals

Managing People

Marketing for The Small Enterprise

Risk Management & Security for Events

Strategic Marketing Planning
Year 3

Business Tourism & Events

Contemporary Research Themes in Event Studies

E-Portfolio and Employer Relations

Global Marketing Ethics and Culture

Market and Social Research

Policy, Politics & Events

Sporting Events and Sport Tourism

Strategic Brand Management
MPU

Bahasa Kebangsaan A

Community Service & Co-curriculum

Corporate Social Responsibility

Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

Design Thinking

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