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Course Details

BA (Hons) in Communication

Sunway University

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Description

Course DETAILS

  • Description

    This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of – Corporate Communication, Advertising Design, and PR Project Management. 

    This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning. 

    Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice. 

    This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

    Field of Study

    Communication & Broadcasting

    Duration (Years)

    3

    Course Fees

    RM 65,550 (USD 15,607)

    MQA No.

    FA0350

    Degree Type

    Internal Degree

  • Intake (Month)

    January, March, and August

Entry Requirements

  • A-Level

    Minimum 8 points

  • UEC

    Maximum 28 points from 5 subjects (all Grade Bs)Maximum 26 points from 5 subjects  (all grade Bs)

  • Matric/Foundation

    Australian Matriculation ATAR 55

    Canadian Matriculation 55%

    Monash University Foundation Year 55%

    Sunway Foundation in Arts CGPA 2.3

  • SPM/STPM

    Average C or CGPA 2.0 (Minimum 2 principals)

  • Others

    International Baccalaureate Completed with minimum 24 points (excluding bonus points)

    Specific Requirements

    Credit in English at SPM level or equivalent

  • Direct Entry to Year 2 of Degree
    Diploma

    Sunway Diploma in Related Field* CAVG 50% or CGPA 2.0

  • English Requirements

    IELTS 6.0

    PTE Academic 50 overall (minimum 46 in each skill)

    MUET Band 4

    SPM English B3 or B+

    UEC English B4

    O-Level English (1119) Credit

    ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Programme Structure

  • Year 1

    Principles of Mass Communication

    Principles of Advertising and Design

    English for Academic and Professional Communication

    Introduction to Consumer Behaviour

    Principles of Corporate Communication

    Media, Culture and Society

    Creative Thinking

    Communication Theory and Practice

    Graphic Communication

    Principles of Public Relation

  • Year 2

    Law and Ethics in Communication

    Integrated Marketing Communication

    Intercultural Communication

    Media Technology

    PR: Planning, Implementation & Evaluation

    Global Branding and Identity

    Public Relations: Strategies and Issues

    Creative Copywriting


    Electives

    Group A (Choose 1)

    Psychology in Communication

    Management Thought and Practice

    Media Relations and Public Affair


    Group B (Choose 1)

    iSpeak

    Digital Photography

    Public Relations Writing

  • Year 3

    Corporate Social Responsibility

    Political Communication

    Research Project

    Internship

    Online Communities


    Electives

    Group A (Choose 1)

    Celebrity Culture

    Basic Narrative Analysis

    Entrepreneurial Studies


    Group B (Choose 1)

    Investor Relations

    Events Management

    Political Communication

  • Additional MOHE compulsory General Studies Subjects:

    for Local Student

    Malaysian Studies 2

    Moral Education / Islamic Studies

    Community Service

    Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)


    for International Student

    Malay Language for Communication 1

    Moral Education / Islamic Studies

    Community Service

international affiliation

      • -
        - 

Additional Information

  • Fees
    RM 65,550 (USD 15,607)

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