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Course Details
Description
Course DETAILS
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Description
Every business organization, NGO and even the public sector needs to market its services and products. Marketing career are extremely rewarding to those who possess up to date marketing knowledge and industry-specific skills. A marketing degree is very useful as it can lead to a myriad of jobs including those in advertising, product marketing, market research, sales, public relations and brand management.
PROGRAM AIM
The BA (Hons) in Marketing aims to produce Industry Specialist Professional marketers who are highly entrepreneurial.LEARNING OUTCOMES
Upon completion of this programme, you will be able to:- Apply skills and principles of lifelong learning in academic and career development.
- Communicate effectively with peers, clients, superiors and society at large.
- Demonstrate teamwork, leadership, interpersonal and social skills.
- Utilise relevant techniques and demonstrate analytical and critical thinking skills in problem solving.
- Demonstrate professionalism and social and ethical consideration in.
- Accordance with ethical and legal principles.
- Apply broad business and real world perspectives daily and demonstrate entrepreneurial skills.
- Demonstrate knowledge of essential facts, concepts, principles and theories relating to technology management.
- Demonstrate understanding of business requirement.
- Apply theoretical principles of technology management in relevant areas.
- Be able to plan, design and manage business technology management, with the relevant technology and knowledge to enhance organisational performance.
Field of StudyMarketing & Sales
Duration (Years)3 years
Course FeesRM20,475 (USD 4,875) - Normal
RM10,235 (USD 2,437) - with GrantDegree Type.Internal Degree
MQA No.A6396
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Intake (Month)
September
Entry Requirements
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SPM/STPMCredit in Mathematics at SPM/O-Level
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A-level2 Passes at ‘A’ Levels and with a Credit Pass at ‘O’ Levels / GCSE
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Matriculation/Foundation
The Binary Foundation Degree in Arts or equivalent with CGPA of 2.0 and Credit in Mathematics at SPM/O-Level or;
Australian Matriculation (AUSMAT) with minimum average of 60% or;
South Australian Matriculation Certificate (SAM) with minimum of 60% -
Other
Ontario Secondary School Diploma with minimum average of 50% or;
Canadian Pre-University (CPU) with minimum average of 50% or;
International Baccalaureate with minimum 24 marks or;
Victorian Certificate of Education with minimum average of 50% or;
Any qualification that Binary University Accepts.
Programme Structure
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Year 1
SEMESTER 1
Principle of Management
Introduction to Entrepreneurship
Microeconomics
Business Statistics
Corporate Communication
Accounting
SEMESTER 2
Principles of Marketing
Macroeconomics
Business Law
Human Resource Management
Management Information Systems
Negotiation skills
SEMESTER 3
Islamic Civilization and Asian Civilization
Ethnic relations
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Year 2
SEMESTER 1
Consumer Behavior
Direct Marketing
Market Research
Small Business Management
Principle of Finance
Advertising
SEMESTER 2
Social Entrepreneurship
Psychology
Business to Business Marketing
Retail Marketing
Business Ethics
Managing Entrepreneurship Ventures
SEMESTER 3
Total Quality Management
Malaysian Economy
Co-curriculum
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Year 3
SEMESTER 1
Marketing Management
Integrated Marketing Communications
Brand Management
Entrepreneurship Skills
Services Marketing
SEMESTER 2
International Marketing
Operation Management
e-Marketing
Leadership
Franchising
Strategy Marketing Management
SEMESTER 3
Research Project
Additional Information
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FeesRM20,475 (USD 4,875) - Normal
RM10,235 (USD 2,437) - with Grant