Course Details

BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

INTI International College Subang




  • Description

    Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas: Advertising, Business Analytics and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

    Field of Study

    Marketing & Sales

    Duration (Years)


    Course Fees

    RM 84,769 (USD 20,183)

    MQA No.


    Degree Type

    External Degree

  • Intake (Month)

     January; April; August

Entry Requirements

  • A-Level

    A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics

  • UEC

    5Bs including at least a pass in Mathematics and a credit in English

  • Matriculation/Foundation

    Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00


    STPM with a minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics

  • Other

    Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

  • Direct Entry to Year 2 of Degree

    Pass diploma in related field with minimum CPGA 2.00 including a pass in Mathematics

    NB: 1) Credit transfers are given based on module to module mapping according to standards/guidelines provided by MoHE/MQA and in consultation with the Admission Tutor in UH.


    Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

  • English Requirements

    IELTS - Score of 6.0 (with no less than 5.5 in any band)

Programme Structure

  • Year 1

    Economics for Business

    Principles of Marketing

    Marketing Data Analysis

    Professional Development for Marketers

    Introduction to Marketing Communications

    Digital Marketing Essentials

    English for Business Studies 11

    English for Business Studies 22

    Elective Modules Year 1 (Level 4) – Choose 1 out of 2

    Global Perspective in Business

    Creativity, Technology and Innovation

  • Year 2

    Managing People

    Consumer Behaviour

    Strategic Marketing Planning

    Marketing for Small Enterprise

    Enhancing Employability in Marketing

    Product Innovation (International)

    Services Marketing

    E-Portfolio and Employer Relations

    Elective Modules Year 2 (Level 5) – Choose 1 out of 3

    Digital Marketing in Practice

    Advertising Concepts and Campaigns

    Business Analysis Tools

  • Year 3

    Market and Social Research

    Managing Media & Communication

    Contemporary Issues in Marketing

    Strategic Brand Management

    Global Marketing Ethics and Culture

    Elective Modules Year 3 (Level 6) – Choose 1 out of 3

    Web Analytics and Social Media Monitoring

    Advertising Strategy

    Forecasting Methods for Managers

  • MPU

    Bahasa Kebangsaan A

    Community Service & Co-curriculum

    Corporate Social Responsibility

    Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

    Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

    Design Thinking

international affiliation

      • BA (Hons) Marketing

Additional Information

  • Fees
    RM 84,769 (USD 20,183)

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.