Course Details

BA (Hons) Marketing (3+0) in Collaboration with University of Hertfordshire, UK

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Description

Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas: Advertising, Business Analytics and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.

Field of Study

Marketing & Sales

Duration (Years)

3

Course Fees

RM 84,769 (USD 20,183)

MQA No.

A10847

Degree Type

External Degree
Intake (Month)

January; April; August

A-Level

A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
UEC

5Bs including at least a pass in Mathematics and a credit in English
Matriculation/Foundation

Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
SPM/STPM

STPM with a minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
Other

Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
Direct Entry to Year 2 of Degree

Diploma
Pass diploma in related field with minimum CPGA 2.00 including a pass in Mathematics

NB: 1) Credit transfers are given based on module to module mapping according to standards/guidelines provided by MoHE/MQA and in consultation with the Admission Tutor in UH.

Other

Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
English Requirements

IELTS - Score of 6.0 (with no less than 5.5 in any band)

Year 1

Economics for Business

Principles of Marketing

Marketing Data Analysis

Professional Development for Marketers

Introduction to Marketing Communications

Digital Marketing Essentials

English for Business Studies 11

English for Business Studies 22

Elective Modules Year 1 (Level 4) – Choose 1 out of 2

Global Perspective in Business

Creativity, Technology and Innovation
Year 2

Managing People

Consumer Behaviour

Strategic Marketing Planning

Marketing for Small Enterprise

Enhancing Employability in Marketing

Product Innovation (International)

Services Marketing

E-Portfolio and Employer Relations

Elective Modules Year 2 (Level 5) – Choose 1 out of 3

Digital Marketing in Practice

Advertising Concepts and Campaigns

Business Analysis Tools
Year 3

Market and Social Research

Managing Media & Communication

Contemporary Issues in Marketing

Strategic Brand Management

Global Marketing Ethics and Culture

Elective Modules Year 3 (Level 6) – Choose 1 out of 3

Web Analytics and Social Media Monitoring

Advertising Strategy

Forecasting Methods for Managers
MPU

Bahasa Kebangsaan A

Community Service & Co-curriculum

Corporate Social Responsibility

Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

Design Thinking

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