Course Details

Bachelor in Marketing Psychology with (Hons)

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Description

The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.

Field of Study

Marketing & Sales

Duration (Years)

3

Course Fees (RM)

RM 61,650 (USD 14,796)

MQA No.

A8708

Degree Type

Internal Degree
Intake (Month)

February, July, September

UEC

At least 2.00 CGPA or equivalent
Diploma

At least 2.00 CGPA or equivalent
Certificate/Foundation

Matriculation/Foundation with at least 2.00 CGPA or equivalent
SPM/STPM

Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level
Others

Any other equivalent qualification recognized by MSU Senate
English Requirements

At least 5.5 in IELTS or equivalent / Refer to the university

Year 1

Introduction to Psychology

Practices of Management

Cognitive Psychology

Developmental Psychology
Year 2

Marketing Management

Service Marketing

Social Psychology

Marketing Research
Year 3

International Marketing

Psychology of the Internet

Industrial Training

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