Course Details

Bachelor in Marketing Psychology with (Hons)

Management and Science University (MSU)




  • Description

    The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.

    Field of Study

    Marketing & Sales 

    Duration (Years)


    Course Fees (RM)

    RM 61,650 (USD 14,796)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    February, July, September

Entry Requirements

  • UEC

    At least 2.00 CGPA or equivalent

  • Diploma

    At least 2.00 CGPA or equivalent

  • Certificate/Foundation

    Matriculation/Foundation with at least 2.00 CGPA or equivalent


    Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level

  • Others

    Any other equivalent qualification recognized by MSU Senate

  • English Requirements

    At least 5.5 in IELTS or equivalent / Refer to the university

Programme Structure

  • Year 1

    Introduction to Psychology

    Practices of Management

    Cognitive Psychology

    Developmental Psychology

  • Year 2

    Marketing Management

    Service Marketing

    Social Psychology

    Marketing Research

  • Year 3

    International Marketing

    Psychology of the Internet

    Industrial Training

Additional Information

  • Fees
    RM 61,650 (USD 14,796)

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