Course Details

Bachelor in Visual Communication and Marketing (Hons)

Management and Science University (MSU)




  • Description

    From eye catching websites or iconic logos to smart packaging design and ground breaking ad campaigns, we are constantly surrounded by graphics designed to transcend cultural and language barriers. MSU's Bachelor in Visual Communication and Marketing is a combination of multimedia knowledge, graphic design and business skills. You will learn how to manage the marketing side of business besides producing marketing communication, and be sufficiently equipped to venture into your own business. Practical projects and real-world case studies will allow you to apply critical and creative thinking in responding to tangible issues, fostering your abilities in problem solving and decision making. Your lecturers are industry professionals, and the learning opportunities and experiences we provide you will add depth and breadth to your understanding and develop both your vocational and life skills. You will also spend your final year on placement, to gain skills and experience that are distinct but complementary to the theory and academic skills obtained.

    Field of Study

    Marketing & Sales 

    Duration (Years)


    Course Fees

    RM 61,620 (USD 14,788.8)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)
    February, July, September

Entry Requirements

  • UEC
    At least a B in five (5) subjects including Mathematics and English
  • Diploma
    Diploma (MQF Level 4) with at least 2.00 CGPA
  • Foundation 
    Matriculation/Foundation with 2.00 CGPA
    Pass STPM or equivalent with at least a C (CGPA 2.00) in two (2) subjects and pass Mathematics and English Language at SPM level
  • Others
    SAM with 65%-70% aggregate score or CPU with 80% aggregate score pass with 2.00 CGPA; or Any other equivalent qualification recognized by MSU Senate; AND You must pass the MSU interview and drawing test AND obtain Band 1 in MUET. 
  • English Requirements
    5.5 on the IELTS or equivalent / Refer to the university

Programme Structure

  • Year 1

    Graphic Visualisation

    Design Research

    Integrated Marketing Communication

    Publication Design

  • Year 2

    Advertising and Promotion

    Intellectual Property and Commercial

    E-Commerce for Global Market

    Contemporary Issues in Communication and Marketing

  • Year 3

    Internet Marketing and Social Media

    Design Management

    Industrial Training

Additional Information

  • Fees
    RM 61,620 (USD 14,788.8)

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