Course Details

Bachelor in Visual Communication and Marketing (Hons)

Shortlist

Description

From eye catching websites or iconic logos to smart packaging design and ground breaking ad campaigns, we are constantly surrounded by graphics designed to transcend cultural and language barriers. MSU's Bachelor in Visual Communication and Marketing is a combination of multimedia knowledge, graphic design and business skills. You will learn how to manage the marketing side of business besides producing marketing communication, and be sufficiently equipped to venture into your own business. Practical projects and real-world case studies will allow you to apply critical and creative thinking in responding to tangible issues, fostering your abilities in problem solving and decision making. Your lecturers are industry professionals, and the learning opportunities and experiences we provide you will add depth and breadth to your understanding and develop both your vocational and life skills. You will also spend your final year on placement, to gain skills and experience that are distinct but complementary to the theory and academic skills obtained.

Field of Study

Marketing & Sales

Duration (Years)

3

Course Fees

RM 61,620 (USD 14,788.8)

MQA No.

A8683

Degree Type

Internal Degree
Intake (Month)

February, July, September

UEC

At least a B in five (5) subjects including Mathematics and English
Diploma

Diploma (MQF Level 4) with at least 2.00 CGPA
Foundation

Matriculation/Foundation with 2.00 CGPA
SPM/STPM

Pass STPM or equivalent with at least a C (CGPA 2.00) in two (2) subjects and pass Mathematics and English Language at SPM level
Others

SAM with 65%-70% aggregate score or CPU with 80% aggregate score pass with 2.00 CGPA; or Any other equivalent qualification recognized by MSU Senate; AND You must pass the MSU interview and drawing test AND obtain Band 1 in MUET.
English Requirements

5.5 on the IELTS or equivalent / Refer to the university

Year 1

Graphic Visualisation

Design Research

Integrated Marketing Communication

Publication Design
Year 2

Advertising and Promotion

Intellectual Property and Commercial

E-Commerce for Global Market

Contemporary Issues in Communication and Marketing
Year 3

Internet Marketing and Social Media

Design Management

Industrial Training

Use spaces to separate tags. Use single quotes (') for phrases.

Shortlist