Course Details

Bachelor of Arts in Advertising (Honours)

Xiamen University




  • Description

    Xiamen University is the pioneer of education for the field of advertising in China, since starting in 1983. Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients. Students will learn to combine critical and strategic thinking with research and creativity to deliver effective messages to a targeted audience on behalf of a client. Every student can specialize in either the creative or the account management side of the business, after they develop a foundation in both areas.

    Our skills curriculum begins with broad training across the professional practice areas of mass communication and in widely applicable skills such as data analysis and visualization. We believe our programme offers an unequaled blend of skills training, theoretical learning and real-world practice. As a result, our graduates leave as able practitioners, critical thinkers, problem solvers and innovators.

    Field of Study

    Marketing & Sales

    Duration (Years)


    Course Fees (RM)

    RM 25,000 (USD 5,952) per year; Estimated Total Cost - RM 75,000 (USD 17,857)

    MQA No.


    Degree Type

    Foreign Degree (Malaysian Branch Campus)

  • Intake (Month)
    February, April, September

Entry Requirements


    Minimum Grade C (NGMP 2.00) in 2 subjects and credit in English Language subject at SPM level or equivalent

  • A-Level

    With at least grade D in 2 subjects

  • UEC

    At least grade B in 5 subjects including English Language subject  

  • Matriculation/Foundation

    At least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent

  • Other

    STAM - minimum grade of Jayyid and Credit in English Language subject at SPM level or equivalent
    SAM - at least Tertiary Entrance Rank (TER) 70 and grade B in 2 related subjects
    CPU - average 70% in 6 related subjects

  • Direct Entry to Year 2 of Degree

    At least CGPA 2.00 and Credit in English Language subject at SPM level or equivalent; OR pass Diploma (Level 4 MQF) in Media and Communication field or equivalent

  • English Requirements

    All incoming foreign students are required to sit for the English Placement test (if they do not meet the minimum TOEFL or IELTS band score).

Programme Structure

  • Main Courses

    History of Media

    Introduction to New Media Studies

    Introduction to Advertising

    Introduction to Mass Communication


    Visual Communication Design

    Advertising Creative

    Media and Communication Law

    Advertising Copywriting


    TV Commercials and Promos

    Brand Management

    Advertising Workshop

    Planning and Evaluation of Public Relations Campaigns

    Advertising Psychology

    Organizational Communication

    Public Relations Workshop

    Research Methodology / Media Research

    Design Thinking

    Final Year Project


  • Major Elective Courses

    Broadcast and Film Term

    Intercultural Communication

    Introduction to International Communication

    Strategic Communication Planning

    Social Media and Public Relations

    New Media Marketing

    Mobile Marketing

    Data Analysis in Digital Creative Industries

Additional Information

  • Fees
    RM 25,000 (USD 5,952) per year

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