Course Details

Bachelor of Business (Digital Marketing) (Hons)

Saito University College




  • Description

    This programme aims to study the importance of managing all aspects of a business organization, specifically in the area of digital marketing. In the growing digital era, the need for businesses to adopt digital strategies is widely spread, and students with a digital marketing background will be equipped with the necessary knowledge and skills required by industries today. The overall goal of this programme is to find a balance between the different areas of digital marketing with the various functions of a business organization. It is to promote digital marketing as an essential aspect in business studies and management.

    Students will learn the existing theories of marketing with the new concept of digital marketing, social media marketing, search marketing, and content marketing. They will also learn to apply their knowledge and skills through various projects and assignments using real case studies from the industry. This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

    Field of Study

    Business Management & Administration

    Duration (Years)


    Course Fees

    RM 95,750 (USD 19,050) - Registration Fee of USD 300

    MQA No.

    PA11937 (N/342/6/0211) JPT/BPP(U)1000-801/158 Jld.2(38) -7/24

    Degree Type

    Internal Degree

  • Intake (Month)

    December, March, May 

Entry Requirements

  • UEC

    Pass Unified Examination Certificate (UEC) with minimum of 5 B’s which includes English and Mathematics.

  • Matric/Foundation

    Pass from any IPTS / IPTA/ Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.0


    Pass in STPM Certificate or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.

    Pass in STAM with a minimum grade of ‘Jayyid’ and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.

  • Other

    Any other qualification required as equivalent by the Government of Malaysia.

  • Direct Entry to Year 2 of Degree

    Pass in Diploma (level 4) with a minimum of PNGK 2.0

  • English Requirements

    MUET: Band 3, IELTS: 5.0, TOEFL PBT: 410-413, TOEFL IBT: 34, PTE : 36, CAE: 160, CPE: 180, CFE: 154

Programme Structure

  • Year 1

    Principles of Marketing

    Principles of Management

    Business English

    TITAS / Bahasa Melayu Komunikasi 2



    Business Management

    Management Information Systems

    Hubungan Etnik / Pengajian Malaysia 3

    Business Mathematics

    Kemahiran Kepimpinan dan Hubungan Insan /


    Critical Thinking

  • Year 2

    Consumer Behaviour


    Ekonomi Malaysia / Perlembagaan dan Masyarakat


    Business Writing

    Financial Management

    Transport and Logistics

    Digital Marketing

    Brand Management

    Social Media and Mobile Marketing

    Business Law

    Khidmat Masyarakat / Aktiviti Ko-kurikulum

    Web Design

  • Year 3

    Academic and Professional Development

    Electronic Marketing

    Effective Marketing Communications

    Digital Content Marketing

    Search and Email Marketing

    Strategy for Marketing Management

    Business Consultancy/ Management Project

    International Marketing

    Digital Marketing Planning and Strategy

    Big Data and Emerging Innovation

  • Internship/ Work Experience

    Work & Study

    2 U 1 I: 2 years at the University; 1 year in the industry

  • Other

    Saito Degree with one semester/ one year study abroad

    Industry as your classroom

    Digital Business Centre

Additional Information

  • Fees
    RM 95,750 (USD 19,050)

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