Course Details

Bachelor of Business (Digital Marketing) (Hons)

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Description

This programme aims to study the importance of managing all aspects of a business organization, specifically in the area of digital marketing. In the growing digital era, the need for businesses to adopt digital strategies is widely spread, and students with a digital marketing background will be equipped with the necessary knowledge and skills required by industries today. The overall goal of this programme is to find a balance between the different areas of digital marketing with the various functions of a business organization. It is to promote digital marketing as an essential aspect in business studies and management.

Students will learn the existing theories of marketing with the new concept of digital marketing, social media marketing, search marketing, and content marketing. They will also learn to apply their knowledge and skills through various projects and assignments using real case studies from the industry. This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

Field of Study

Business Management & Administration

Duration (Years)

3

Course Fees

RM 95,750 (USD 19,050) - Registration Fee of USD 300

MQA No.

PA11937 (N/342/6/0211) JPT/BPP(U)1000-801/158 Jld.2(38) -7/24

Degree Type

Internal Degree
Intake (Month)

December, March, May

UEC

Pass Unified Examination Certificate (UEC) with minimum of 5 B’s which includes English and Mathematics.
Matric/Foundation

Pass from any IPTS / IPTA/ Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies) with the minimum CGPA 2.0
SPM/STPM

Pass in STPM Certificate or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.

Pass in STAM with a minimum grade of ‘Jayyid’ and pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English.
Other

Any other qualification required as equivalent by the Government of Malaysia.
Direct Entry to Year 2 of Degree

Diploma
Pass in Diploma (level 4) with a minimum of PNGK 2.0
English Requirements

MUET: Band 3, IELTS: 5.0, TOEFL PBT: 410-413, TOEFL IBT: 34, PTE : 36, CAE: 160, CPE: 180, CFE: 154

Year 1

Principles of Marketing

Principles of Management

Business English

TITAS / Bahasa Melayu Komunikasi 2

Accounting

Microeconomics

Business Management

Management Information Systems

Hubungan Etnik / Pengajian Malaysia 3

Business Mathematics

Kemahiran Kepimpinan dan Hubungan Insan /

Entrepreneurship

Critical Thinking
Year 2

Consumer Behaviour

Macroeconomics

Ekonomi Malaysia / Perlembagaan dan Masyarakat

Malaysia

Business Writing

Financial Management

Transport and Logistics

Digital Marketing

Brand Management

Social Media and Mobile Marketing

Business Law

Khidmat Masyarakat / Aktiviti Ko-kurikulum

Web Design
Year 3

Academic and Professional Development

Electronic Marketing

Effective Marketing Communications

Digital Content Marketing

Search and Email Marketing

Strategy for Marketing Management

Business Consultancy/ Management Project

International Marketing

Digital Marketing Planning and Strategy

Big Data and Emerging Innovation
Internship/ Work Experience

Work & Study

2 U 1 I: 2 years at the University; 1 year in the industry
Other

Saito Degree with one semester/ one year study abroad

Industry as your classroom

Digital Business Centre

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