Course Details

Bachelor of Business Administration (Hons) in Marketing

Universiti Tenaga Nasional - Sultan Haji Ahmad Shah Campus (KSHAS)




  • Description

    As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

    Field of Study

    Business & Administration

    Duration (Years)


    Course Fees (RM)

    RM 52,000 (USD 13,000)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    February, June, September

Entry Requirements


    Pass STPM with min CGPA 2.00 OR grade C in any 2 subjects and Pass Math and bahasa Inggeris at SPM Level: OR Pass STAM with min grade JAYYID

  • A-Level

    Pass A-Level with min grade C in any 2 subjects (CGPA 2.00)

  • UEC

    Pass UEC with a minimum of grade B in any 5 subjects;

  • Other

    2.00: OR Pass diploma or Advance Diploma (Level 4/5 Kolej Kemahiran MARA (KKM) with min CGPA 2.00: OR

    Pass HND in related field with min CGPA 2.00: OR

    Pass IB Diploma Programme with Total points at least 30 points: OR

    Pass in SAM and AUSMAT with 70%: OR Pass in WACE and SACE with Band 2 in 2 subjects

  • English Requirements

    TOEFL : 500

    iBT : 46

    IELTS : 5.5

    MUET : Minimum Band 3

Programme Structure

  • Overall Structure

    English for Business

    Public Speaking & Presentations

    Islam and Civil Society I / Moral and Civil Society I

    Islam and Civil Society II / Moral and Civil Society II

    Islam and Civil Society I / Moral and Civil Society III

    Hubungan Etnik

    Tamadun Islam & Tamadun Asia

    General Elective MPU 02

    Financial & Managerial Accounting

    Business Economics

    Principles of Finance

    Malaysian Commercial Law

    Principles of Management

    Business Communication

    Organizational Behaviour

    International Business


    Human Resource Management

    Business Ethics

    Operations Management

    Strategic Management

    Principles of Marketing

    Business Mathematics

    Business Research

    Energy Management & Sustainability


    Consumer & Buyer Behaviour

    Product & Brand Management

    Integrated Marketing Communications

    Sales Management

    Services Marketing

    Strategic Marketing

    Issues of Marketing in Malaysia

    Marketing Project

    1 Elective Course

    Industrial Training

Additional Information

  • Fees
    RM 52,000 (USD 13,000)

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