Course Details

Bachelor of Business Administration (Hons) in Marketing

Shortlist

Description

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

Field of Study

Business & Administration

Duration (Years)

3

Course Fees (RM)

RM 52,000 (USD 13,000)

MQA No.

A9995

Degree Type

Internal Degree
Intake (Month)

February, June, September

SPM/STPM

Pass STPM with min CGPA 2.00 OR grade C in any 2 subjects and Pass Math and bahasa Inggeris at SPM Level: OR Pass STAM with min grade JAYYID
A-Level

Pass A-Level with min grade C in any 2 subjects (CGPA 2.00)
UEC

Pass UEC with a minimum of grade B in any 5 subjects;
Other

2.00: OR Pass diploma or Advance Diploma (Level 4/5 Kolej Kemahiran MARA (KKM) with min CGPA 2.00: OR

Pass HND in related field with min CGPA 2.00: OR

Pass IB Diploma Programme with Total points at least 30 points: OR

Pass in SAM and AUSMAT with 70%: OR Pass in WACE and SACE with Band 2 in 2 subjects
English Requirements

TOEFL : 500

iBT : 46

IELTS : 5.5

MUET : Minimum Band 3

Overall Structure

English for Business

Public Speaking & Presentations

Islam and Civil Society I / Moral and Civil Society I

Islam and Civil Society II / Moral and Civil Society II

Islam and Civil Society I / Moral and Civil Society III

Hubungan Etnik

Tamadun Islam & Tamadun Asia

General Elective MPU 02

Financial & Managerial Accounting

Business Economics

Principles of Finance

Malaysian Commercial Law

Principles of Management

Business Communication

Organizational Behaviour

International Business

E-Business

Human Resource Management

Business Ethics

Operations Management

Strategic Management

Principles of Marketing

Business Mathematics

Business Research

Energy Management & Sustainability

Entrepreneurship

Consumer & Buyer Behaviour

Product & Brand Management

Integrated Marketing Communications

Sales Management

Services Marketing

Strategic Marketing

Issues of Marketing in Malaysia

Marketing Project

1 Elective Course

Industrial Training

Use spaces to separate tags. Use single quotes (') for phrases.

Shortlist