Course Details

Bachelor of Business Administration in Marketing (Honours)

Universiti Kuala Lumpur




  • Description
    With our program we aim to provide an internationally recognised degree in marketing and to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.
    Field of Study

    Management and Administration

    Duration (Years)


    Course Fees

    RM 50700 (USD 12071)

    MQA No.

    FA 2817

  • Intake (Month)

    September & January

Entry Requirements


    Pass in STPM with min Grade C (CGPA 2.00) in any 2 subjects and pass in Mathematics and English in SPM level or equivalent

  • A-level

    Pass A-level with min Grade D in any 2 subjects and pass in Mathematics and English in O-level or equivalent

  • Matriculation/Foundation

    Foundation or Matriculations with Min CGPA 2.00

  • Other

    Pass International Baccalaurate (IB) with at least 24 points.

  • Direct Entry to Year 2 of Degree

    Diploma or Higher National Diploma in related area with min CGPA 2.00

  • Other

    Other qualifications of 12 years of schooling which is the highest school qualificaiton in the county of origin.

  • English Requirements
    IELTS 5.5

Programme Structure

  • Year 1

    Semester 1

    Writing for Academic Purposes

    Principles of Economics

    Principles of Management

    Financial Accounting

    Business Mathematics

    Business Communication

    Semester 2

    Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*

    Business Ethics and Corporate Governance

    Mandarin 1


    Semester 3

    Retail Management

    Finance I

    Principles of Marketing

    Organisational Behaviour

    Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**

    Business Statistics

  • Year 2

    Semester 4

    Advertising&Promotion Strategy

    Consumer Behavior

    Management Information System

    Business Law


    Elective 1

    Semester 5

    Hubungan Etnik / Pengajian Malaysia 3**


    Innovation Management

    Mandarin 2

    Semester 6

    Retail Merchandising Management

    Customer Relationship Management

    Marketing Strategy

    Marketing Management

    Elective 2

    Elective 3

  • Year 3

    Semester 7

    Sales Management

    Pricing Strategy & Tactics

    Marketing Channels Management

    Marketing Research

    Personal selling

    Elective 4

    Semester 8


    Elective 5

    Elective 6

    Semester 9



    Human Resource Management

    Small Business Management

    Strategic Management

    Creative Problem-Solving

    Supply Chain Management

  • Internship/ Work Experience

    Semester 9

Additional Information

  • Fees
    RM 50700 (USD 12071)

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