Course Details

Bachelor of Business Administration in Marketing (Honours)

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Description
With our program we aim to provide an internationally recognised degree in marketing and to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.
Field of Study

Management and Administration

Duration (Years)

3

Course Fees

RM 50700 (USD 12071)

MQA No.

FA 2817
Intake (Month)

September & January

SPM/STPM

Pass in STPM with min Grade C (CGPA 2.00) in any 2 subjects and pass in Mathematics and English in SPM level or equivalent
A-level

Pass A-level with min Grade D in any 2 subjects and pass in Mathematics and English in O-level or equivalent
Matriculation/Foundation

Foundation or Matriculations with Min CGPA 2.00
Other

Pass International Baccalaurate (IB) with at least 24 points.
Direct Entry to Year 2 of Degree

Diploma
Diploma or Higher National Diploma in related area with min CGPA 2.00
Other
Other qualifications of 12 years of schooling which is the highest school qualificaiton in the county of origin.
English Requirements

IELTS 5.5

Year 1

Semester 1
Writing for Academic Purposes
Principles of Economics
Principles of Management
Financial Accounting
Business Mathematics
Business Communication
Semester 2
Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
Business Ethics and Corporate Governance
Mandarin 1
Co-Curriculum
Semester 3
Retail Management
Finance I
Principles of Marketing
Organisational Behaviour
Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
Business Statistics
Year 2

Semester 4
Advertising&Promotion Strategy
Consumer Behavior
Management Information System
Business Law
Technopreneurship
Elective 1
Semester 5
Hubungan Etnik / Pengajian Malaysia 3**
E-Marketing
Innovation Management
Mandarin 2
Semester 6
Retail Merchandising Management
Customer Relationship Management
Marketing Strategy
Marketing Management
Elective 2
Elective 3
Year 3

Semester 7
Sales Management
Pricing Strategy & Tactics
Marketing Channels Management
Marketing Research
Personal selling
Elective 4
Semester 8
Seminar
Elective 5
Elective 6
Semester 9
Internship
Electives
Human Resource Management
Small Business Management
Strategic Management
Creative Problem-Solving
Supply Chain Management
Internship/ Work Experience

Semester 9

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