Course Details

Bachelor of Business (Hons) - Major in Marketing (Learning Simplified)

INTI International University




  • Description
    Learning about business is a great way to prepare ourselves for any real-world undertaking. At INTI, we prepare our students for the challenges of the global economy through international exposure, applications of concepts in real world scenarios, as well as a structured personal development and coaching plan. Students will gain valuable insights and acquire relevant skills to embark on their professional careers.
    Field of Study

    Business Management & Administration

    Duration (Years)


    Course Fees

    RM 28,987 (USD 6,902)

    MQA No.


    Degree Type

    Dual Award

  • Intake (Month)

    January; April; June; August; October

Entry Requirements

  • A-Level
    Pass A Level with 2 Grade D in any subjects AND pass in Mathematics and English at SPM / O-level, or any equivalent qualification
  • UEC

    Pass UEC with 5 subjects at grade B AND pass Mathematics and English

  • Matriculation/Foundation

    A pass in Foundation / Matriculation / Pre-University programme with minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.


    A pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects, AND a pass in Mathematics and English at SPM level, or any equivalent qualification

  • Other

    Other equivalent qualifications as recognised by the government of Malaysia

  • Direct Entry to Year 2 of Degree

    Any qualification equivalent to Diploma or Advanced Diploma (MQF Level 4 or 5)


    Other equivalent qualifications as recognised by the government of Malaysia

  • English Requirements
    IELTS 5.5

Programme Structure

  • Common Modules

    Business Accounting

    Business Communication / Macroeconomics

    Business Ethics / Corporate Reporting 1

    Business Law / Business Law and Ethics

    Business Statistics

    E-Commerce / Costing

    Economics Principles & Issues

    Financial Management

    Human Resource Issues & Strategies

    Information Management

    Managing Organisation

    Marketing Principles

    Organisational Behaviour

    Quantitative Methods for Business

    University English

  • Specialisation Modules


    Global Marketing

    New Product and Innovation Management

    Consumer Behavior

    Marketing Research

    Integrated Marketing Communication

    Service Marketing

    International Business

    Global Marketing

    Global Logistics Management

    International Trade Finance

    Inter Cultural Management

    International Trade Law

    International Business

    Human Resource Management

    Organisational Development

    Contemporary Employment Relation

    Training and Development

    Staffing Management

    Compensations and Rewards

    Performance Management

    Business Administration

    Supply Chain Management

    Leadership in Organisations

    Global Marketing

    Intercultural Management

    Strategic Management

    Corporate Communications

  • Electives (Choose 4)


    International Business

    Human Resource Management

    Business Administration

  • MPU Subjects

    Bahasa Kebangsaan A

    Community Service & Co-curriculum

    Corporate Social Responsibility

    Ethnic Relations (Local students) / Communicating in Malay 2 (International students)

    Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)

    Design Thinking

Additional Information

  • Fees
    RM 28,987 (USD 6,902)

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