Course Details

Bachelor of Communication (Hons)

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Description

Bachelor of Communication students will be armed with cutting-edge information and knowledge, critical thinking skills, leadership abilities, and industry experience, all of which to make students versatile as we prepare them for highly sought after jobs/careers in the communication and media-related industries. Communication is, of course, a basic part of human interaction in our work, play and daily living. It is also a key engine of growth in today’s global economy. The rise of the communication technology has generated a number of new jobs and careers. At the same time, it has opened up new possibilities to existing jobs and careers like in advertising and public relations. Having a bachelor’s degree in communication will certainly prepare graduates well for interesting and rewarding employment. The Bachelor of Communication (Hons) is a communication programme offering four (4) exciting specialisations: Advertising & Brand Management, Public Relations & Persuasion, Organisational & Corporate Communication, Integrated Marketing Communication

Field of Study

Communication & Broadcasting

Duration (Years)

3

Course Fees

RM 57,800 (USD 13,762)

MQA No.

PA10056

Degree Type

Internal Degree
Intake (Month)

January; May; & September

UEC

Pass UEC with minimum Grade B for 5 subjects
SPM/STPM

Pass STPM or its equivalent with minimum Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent
Foundation/ Matric

Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent
Diploma

Diploma or its equivalent with a minimum of CGPA of 2.00 and a credit in English at SPM or its equivalent; OR Diploma in Media and Communication/Mass Communication/Public Relations or its equivalent
Others

Pass STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; Any other qualifications will be considered on a case-by-case basis (in accordance with the qualifications that are recognized by MoHE)
English Requirements

International Student : minimum 5.0 IELTS or its equivalent

Year 1

Understanding Human Communication

Media, Culture & Society

IT Applications

Public Speaking

News Writing for the Media

Principles of Advertising & Branding

Intercultural Communication

Fundamentals of Public Relations

Organisational Communication

Integrated Marketing Communication: Principles & Practices
Year 2

Webpage Development and Management

Communication Law

Consumer Behaviour

Fundamentals of Copywriting

Brand Identity & Position

Critical Understanding in Social Media

Propaganda & Public Opinion

Image & Reputation Management

Managing Interpersonal Communication

Media Technology
Year 3

Media Planning & Management

Communication Research Methods

Research Project

Campaign Management

Media Literacy

Political Communication

Corporate Social Responsibility (CSR)

Internship

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