Course Details

Bachelor of Communication (Hons) in Corporate Communication

Shortlist

Description
Through a carefully designed, research-based curriculum, the programme provides learners with thorough knowledge of the strategic role of communication in contemporary organizations. The programme offers professional and academic competencies needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations.
Field of Study

Journalism & reporting

Duration (Years)

3 years (full-time)
5 years (part-time)

Course Fees

RM 80,850 (USD 19,517)

MQA No.

(N/321/6/0033) (MQA/FA 0623) 11/2021
Intake (Month)

January, May, September

SPM/STPM

i) A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent

Note: Requirement for credit in Englis at SPM level of the candidate (i), (ii), (iii) and (v) may be exempted if the qualification contains English subject and its achievement as the equivalent /higher than the subject requirement at SPM level.
Matriculation/Foundation

v) Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
Other

ii) A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR

A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR

iv) A Diploma in Media and Communication or its equivalent;
English Requirements

English Language Testing System (IELTS) test with a minimum score of 5.0 or equivalent is required.

Year 1

S1 Y1
Public Speaking
Mass Media and Society
Intercultural Communication
Introduction to Advertising
Introduction to Communication

S2 Y1
Visual Communication and Photography
Psychology of Communication
Meeting Skills
Introduction to Public Relations
Desktop Publishing

S3 Y1
Elective Language: Mandarin 1
Integrated Marketing Communication
Corporate Communication
Persuasive Communication
Year 2

S4 Y2
English For Academic Purposes
Elective Language: Mandarin 2
Public Relations Writing
Organisational Communication
Corporate Image and Management

S5 Y2
Entrepreneurship
English For Employment
Theories of Human Communication
Quantitative Research Method
Statistics for Social Science
Consumer Behaviour

S6 Y2
Co-Curriculum
New Media and Communication Technologies
Corporate Writing
Media Relations
Year 3

S7 Y3
Tamadun Islam &Tamadun Asia (TITAS) / B.MelayuKomunikasi 2 Report Writing (BLES3013)
Qualitative Research Method
Media Management
Communication Audit
Corporate Reputation and Brand Management

S8 Y3
HubunganEtnik / Pengajian Malaysia 3
Event Management
Communication Law and Ethics
Risk and Crisis Management
Corporate Issue and Case Study

S9 Y3
Practical Training

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Shortlist