Course Details

Bachelor of Communication (Hons) in Corporate Communication

Kolej Universiti Poly-Tech MARA




  • Description
    The Bachelor of Communication (Hons) in Corporate Communication provides skills and understanding of corporate communication with knowledge of theories and practices relevant to the field. In this program candidates are exposed to the latest developments in the communication industry. The program is designed to prepare students through a series of lectures and practical assignments.

    The program aims to contribute to a higher level of professionalism for the candidates in the future and special focus is given to various aspects of corporate communication such as planning, preparing, organising and utilising corporate communication in the current situation of an organization. However, students possessing relevant diploma or equivalent qualifications are entitled to apply for exemptions or credit transfer, which enables them to graduate in less than the stipulated time.
    Field of Study

    Communication & Broadcasting

    Duration (Years)

    3 years

    Course Fees

    RM50,000 (USD 11,920)

    MQA No.


  • Intake (Month)

    January, May & September

Entry Requirements

    Passed Sijil Tinggi Persekolahan Malaysia(STPM) or equivalent in Grade C (NGMP 2.00) in any two (2) subjects and credits in English at Sijil Pelajaran Malaysia (SPM) level or equivalent;


    Passed Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English Language subject at the SPM level or its equivalent
  • Matriculation/Foundation
    atriculation / Foundation or equivalent, with at least CGPA of 2.00 and credit in English subject at SPM level or its equivalent
  • Direct Entry to Year 2 of Degree
    Diploma or equivalent, with at least CGPA 2.00 and credit in English subject at SPM level or equivalent

    Passed in Diploma in Media and Communication or equivalent
  • English Requirements
    For International students, minimum score for Test of English as a Foreign Language (TOEFL) is 500 or Language Testing System (IELTS) score at least Band 5.0 or equivalent. If the student did not fulfilled the required terms, PPT needs to provide them with English Proficiency course to make sure the student fulfilled the required terms of admissions for the program

Programme Structure

  • Year 1

    Fundamentals Of Corporate Communication

    Introduction To Communication And Media Studies

    Intercultural Communication

    Fundamental Of Organisational Communication

    Effective Human Communication

    Corporate Writing

    Publicity & Promotional Tools

    Introduction To Public Relations Strategy

    Essential Of Business Communication

    French 1

    Bahasa Arab Asas


    Crisis Communication

    Photo Communication

    Effective Communication

    French 2

    Bahasa Arab Lanjutan

  • Year 2

    CSR Practices

    Training & Consulting In Corporate Context

    Grammar In Writing

    Hubungan Etnik

    Personal Grooming / Politics & World Civilisation

    Principles Of Advertising

    Financial Public Relations

    Graphic And Creative Production

    Pengajian Malaysia 3 / Leadership And Interpersonal Skills 2

    Public Advocacy

    Advertising Media Planning

    Research Method For Corporate Communication

    Web Design Production

  • Year 3

    Campaign Management

    Academic Writing For Corporate Communication

    Khidmat Masyarakat 2 / Askar Wataniah 2 / Siswa Siswi Pertahanan Awam 2

    Isu-isu Kekeluargaan Malaysia / Pengajian Islam 3 / Philosophy

    Corporate Communication Project

    Media And Society

    Tamadun Islam Dan Asia (TITAS)

    Bahasa Melayu Komunikasi 2

    Industrial Training

Additional Information

  • Fees
    RM50,000 (USD 11,920)

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