Course Details

Bachelor of Communication (Hons) in Corporate Communication

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Description
The Bachelor of Communication (Hons) in Corporate Communication provides skills and understanding of corporate communication with knowledge of theories and practices relevant to the field. In this program candidates are exposed to the latest developments in the communication industry. The program is designed to prepare students through a series of lectures and practical assignments.

The program aims to contribute to a higher level of professionalism for the candidates in the future and special focus is given to various aspects of corporate communication such as planning, preparing, organising and utilising corporate communication in the current situation of an organization. However, students possessing relevant diploma or equivalent qualifications are entitled to apply for exemptions or credit transfer, which enables them to graduate in less than the stipulated time.
Field of Study

Communication & Broadcasting

Duration (Years)

3 years

Course Fees

RM50,000 (USD 11,920)

MQA No.

PA5366
Intake (Month)

January, May & September

SPM/STPM

Passed Sijil Tinggi Persekolahan Malaysia(STPM) or equivalent in Grade C (NGMP 2.00) in any two (2) subjects and credits in English at Sijil Pelajaran Malaysia (SPM) level or equivalent;

OR

Passed Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English Language subject at the SPM level or its equivalent
Matriculation/Foundation

atriculation / Foundation or equivalent, with at least CGPA of 2.00 and credit in English subject at SPM level or its equivalent
Direct Entry to Year 2 of Degree

Diploma
Diploma or equivalent, with at least CGPA 2.00 and credit in English subject at SPM level or equivalent

Passed in Diploma in Media and Communication or equivalent
English Requirements

For International students, minimum score for Test of English as a Foreign Language (TOEFL) is 500 or Language Testing System (IELTS) score at least Band 5.0 or equivalent. If the student did not fulfilled the required terms, PPT needs to provide them with English Proficiency course to make sure the student fulfilled the required terms of admissions for the program

Year 1

Fundamentals Of Corporate Communication
Introduction To Communication And Media Studies
Intercultural Communication
Fundamental Of Organisational Communication
Effective Human Communication
Corporate Writing
Publicity & Promotional Tools
Introduction To Public Relations Strategy
Essential Of Business Communication
French 1
Bahasa Arab Asas
Psychology
Crisis Communication
Photo Communication
Effective Communication
French 2
Bahasa Arab Lanjutan
Year 2

CSR Practices
Training & Consulting In Corporate Context
Grammar In Writing
Hubungan Etnik
Personal Grooming / Politics & World Civilisation
Principles Of Advertising
Financial Public Relations
Graphic And Creative Production
Pengajian Malaysia 3 / Leadership And Interpersonal Skills 2
Public Advocacy
Advertising Media Planning
Research Method For Corporate Communication
Web Design Production
Year 3

Campaign Management
Academic Writing For Corporate Communication
Khidmat Masyarakat 2 / Askar Wataniah 2 / Siswa Siswi Pertahanan Awam 2
Isu-isu Kekeluargaan Malaysia / Pengajian Islam 3 / Philosophy
Corporate Communication Project
Media And Society
Tamadun Islam Dan Asia (TITAS)
Bahasa Melayu Komunikasi 2
Industrial Training

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