Course Details

Bachelor of Communication (Hons) (Mass Communication)

Southern University College




  • Description

    Communication Studies as a field of inquiry is dedicated to the better understanding the various and complex processes through which human beings communicatively construct systems of meaning, institutional forms, and social realities. As a department, our guiding principle is that Communication Studies is a critical and creative activity in which the "everyday" objectivity of human meaning production is called into question, scrutinized, and transformed. The department carries out this activity by means of three principles that inform our modes of teaching, research, and service and that together constitute the philosophical foundation of our program. The three modes of enactment are Engagement, Creativity, and Critique. These three modes must be inseparably linked if they are to embody our fundamental commitment to the contention that ideas matter in shaping the possibilities for a better world. To sustain our commitment to any one of these modes, all three must be supported and embraced. Moreover, it is our belief that communication is the ideal locus at which these three commitments can be most effectively enacted.

    Field of Study

    Communication & Broadcasting

    Duration (Years)


    Course Fees (RM)

    RM 50,500 (USD 12,120)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    February; May; September

Entry Requirements

  • A-Level

    Pass A-Level with at least a full pass in 2 subjects and a credit in English at SPM

  • UEC

    Grade B in 5 subjects including English

  • Matric/Foundation

    Matriculation / Foundation with a minimum of CGPA2.00 and a credit in English at SPM


    Pass STPM (CGPA2.00) with a minimum of Grade C (SGP2.00) in 2 subjects and a credit in English at SPM

  • Diploma

    Diploma / Advanced Diploma in related field with a minimum of CGPA2.00 and a credit in English at SPM

  • Other

    Other equivalent qualifications recognised by the Malaysian Government

  • English Requirements

    IELTS: 5.0

    TOEFL: 500

Programme Structure

  • Overall Structure
    Compulsory Subjects

    Communication and Cultural Studies 

    Media, Culture and Communication Theory 

    Reporting and Writing for the Media 

    Communication Laws in Malaysia 

    International Communication

    Media Economics

    Research Methods in Communication 

    Media Management

    Organization Communication 

    Media Ethics

    Seminar on Media Issues

    Core Subjects

    Fundamental of Mass Communication 

    Introduction to Journalism

    Mass Communication Theories 

    Psychology of Communication 

    Introduction to Photography 

    Introduction to Advertising 

    Principles of Public Relations 

    Film Studies

    TV Studies

    Leadership Communication 

    Communication and Campaign 

    Dissertation (Part I) 

    Dissertation (Part II)

    Elective Subjects

    Introduction to Sociology 

    Webpage Design

    Desktop Publishing 


    Visual Culture and Communication

    Communication Technology and Information Society 

    Social Media and Public Spheres

    Industrial Training


Additional Information

  • Fees
    RM 50,500 (USD 12,120)

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