Course Details

Bachelor of Public Relations Management (Hons)

Management and Science University (MSU)




  • Description

    Bachelor of Public Relations Management aims to develop the skills and knowledge necessary for contemporary public relations practice. Companies nowadays spend large amounts of money hiring professionals who specialize in public relations. This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research. To keep pace with rapid changes in the industry, solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

    Field of Study

    Communication & Broadcasting

    Duration (Years)


    Course Fees

    RM 68,460 (USD 16,430.4)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    February, July, September 

Entry Requirements


    Pass STPM with at least a C (2.00 CGPA) in two (2) subjects.

  • A-Level

    Pass in two (2) subjects

  • UEC

    At least a B in five (5) subjects

  • Certificate/Foundation

    Mat/ Found: At least 2.00 CGPA

  • Other

    Any other equivalent qualification recognized by MSU Senate

  • English Requirements

    Refer to the university

Programme Structure

  • Year 1

    Introduction to Public Relations

    Practices of Management

    Publicity Media and Public Relations Writing

    Entertainment Management

  • Year 2

    Corporate Communication Management

    Social Media in Public Relations

    Visual Communication


  • Year 3

    Advertising and Promotion in Public Relations

    Strategic Public Relations Management

    Industrial Training

Additional Information

  • Fees
    RM 68,460 (USD 16,430.4)

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