Course Details

Bachelor of Public Relations Management (Hons)

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Description

Bachelor of Public Relations Management aims to develop the skills and knowledge necessary for contemporary public relations practice. Companies nowadays spend large amounts of money hiring professionals who specialize in public relations. This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research. To keep pace with rapid changes in the industry, solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

Field of Study

Communication & Broadcasting

Duration (Years)

3

Course Fees

RM 68,460 (USD 16,430.4)

MQA No.

A8433

Degree Type

Internal Degree
Intake (Month)

February, July, September

Year 1

Introduction to Public Relations

Practices of Management

Publicity Media and Public Relations Writing

Entertainment Management
Year 2

Corporate Communication Management

Social Media in Public Relations

Visual Communication

Mandarin
Year 3

Advertising and Promotion in Public Relations

Strategic Public Relations Management

Industrial Training

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