Course Details

Bachelor of Science (Hons) in Business and Marketing

Asian Institute of Medicine,
Science and Technology (AIMST)




  • Description

    The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have impact. This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in hotel industry, manufacturing, banking, consultancy, research firm, education industry and more.

    Field of Study

    Business Management & Administration 

    Duration (Years)


    Course Fees (RM)

    RM 43,250 (USD10,380)

    MQA No.

    A 4798

    Degree Type

    Internal Degree

  • Intake (Month)

    April; August; October

Entry Requirements

  • A-level
    Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects
  • UEC
    Full pass in 5 subjects with grade B
  • Diploma
    In related field CGPA ≥  2. 0
  • Foundation 
    A Pass with CGPA ≥ 2.0
    Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects. Pass English at SPM Level
  • Others
    STAM: Pass with minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English 
  • English Requirements
    IELTS minimum score of 5.5 or equivalent

Programme Structure

  • Year 1

    Introduction to Business Economics

    Principles of Management

    Elements of Accounting

    Foundation of Marketing

    Essentials of Business Communications

    Principles of Finance

    Organizational Behaviour

    Business Statistics

  • Year 2

    Business Ethics

    Consumer Behaviour

    Marketing Planning and Management

    Business Law

    International Business

    Operations Management

    Promotional Strategy

    Business Research Methods

    Retail Management

  • Year 3

    Operations Management

    Software Project Management

    Business Data Communication

    Business Research Methods


    Knowledge Management

    Decision Support Systems


    Multimedia Systems


    Strategic Management

    Knowledge Management

    Marketing Research


    Human Resource Management

    Digital Marketing

    Managerial Economics

    Sales Management

    International Marketing

    Customer Relationship Management

    Marketing Communications

    Financial Service Marketing

    Total Quality Management

    Industrial Training

  • Year 4

    Management Information Systems

    Service Marketing and Management

    Project / Seminar in Marketing

Additional Information

  • Fees
    RM 43,250 (USD10,380)

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.