Course Details

Bachelor of Science (Hons) in Business and Marketing

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Description

The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have impact. This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in hotel industry, manufacturing, banking, consultancy, research firm, education industry and more.

Field of Study

Business Management & Administration

Duration (Years)

3.5

Course Fees (RM)

RM 43,250 (USD10,380)

MQA No.

A 4798

Degree Type

Internal Degree
Intake (Month)

April; August; October

A-level

Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects
UEC

Full pass in 5 subjects with grade B
Diploma

In related field CGPA ≥ 2. 0
Foundation

A Pass with CGPA ≥ 2.0
SPM/STPM

Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects. Pass English at SPM Level
Others

STAM: Pass with minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English
English Requirements

IELTS minimum score of 5.5 or equivalent

Year 1

Introduction to Business Economics

Principles of Management

Elements of Accounting

Foundation of Marketing

Essentials of Business Communications

Principles of Finance

Organizational Behaviour

Business Statistics
Year 2

Business Ethics

Consumer Behaviour

Marketing Planning and Management

Business Law

International Business

Operations Management

Promotional Strategy

Business Research Methods

Retail Management
Year 3

Operations Management

Software Project Management

Business Data Communication

Business Research Methods

Database

Knowledge Management

Decision Support Systems

E-Commerce

Multimedia Systems

Project

Strategic Management

Knowledge Management

Marketing Research

Entrepreneurship

Human Resource Management

Digital Marketing

Managerial Economics

Sales Management

International Marketing

Customer Relationship Management

Marketing Communications

Financial Service Marketing

Total Quality Management

Industrial Training
Year 4

Management Information Systems

Service Marketing and Management

Project / Seminar in Marketing

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