Course Details

Bachelor of Business Administration (Hons) in Marketing

Southern University College




  • Description

    The program is focusing on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets.

    Field of Study

    Business Management & Administration

    Duration (Years)


    Course Fees (RM)

    RM 55,500 (USD 13,320)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    February; May; September

Entry Requirements

  • A-Level

    Pass A-Level with at least a full pass in 2 subjects and a pass in Mathematics and English at SPM

  • UEC

    Grade B in 5 subjects including pass in Mathematics and English

  • Matric/Foundation

    Matriculation / Foundation with a minimum of CGPA2.00


    Pass STPM (CGPA2.00) with a minimum of Grade C (SGP2.00) in 2 subjects and pass in Mathematics and English at SPM

  • Diploma

    Diploma / Advanced Diploma with a minimum of CGPA2.00

  • Other

    Other equivalent qualifications recognised by the Malaysian Government

  • English Requirements

    IELTS: 5.5

Programme Structure

  • Overall Structure
    Compulsory Subjects



    Introduction to Financial Accounting 

    Principles of Management

    Principles of Marketing

    Information Technology & Business Application 

    Business Mathematics


    Business Communication 

    Business Law 

    Organizational Behaviour

    Fundamentals of Financial Management 

    Cost & Management Accounting 

    International Business Management 

    Strategic Management

    Core Subjects

    Public Relations 

    E- Marketing 

    Retail Marketing 

    Green Marketing

    Services Marketing 

    Consumer Behaviour 

    Professional Selling 

    Marketing Strategy 

    Advertising & Promotions 

    International Marketing 

    Media Planning 

    Marketing Research 


    Elective Subjects

    Introduction to Psychology 

    Malaysian Taxation

    Public Speaking

    Human Resource Management

    Business Ethics and Corporate Governance 

    Business Research Methods

    Digital Media Marketing

Additional Information

  • Fees
    RM 55,500 (USD 13,320)

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