Course Details

Bachelor of Business Administration (Hons) in Marketing

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Description

The program is focusing on both marketing principles and business practices. Students undertaking the program are expected to learn and appreciate the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program will prepare students adequately for further studies or joining the career markets.

Field of Study

Business Management & Administration

Duration (Years)

3

Course Fees (RM)

RM 55,500 (USD 13,320)

MQA No.

FA2807

Degree Type

Internal Degree
Intake (Month)

February; May; September

A-Level

Pass A-Level with at least a full pass in 2 subjects and a pass in Mathematics and English at SPM
UEC

Grade B in 5 subjects including pass in Mathematics and English
Matric/Foundation

Matriculation / Foundation with a minimum of CGPA2.00
SPM/STPM

Pass STPM (CGPA2.00) with a minimum of Grade C (SGP2.00) in 2 subjects and pass in Mathematics and English at SPM
Diploma

Diploma / Advanced Diploma with a minimum of CGPA2.00
Other

Other equivalent qualifications recognised by the Malaysian Government
English Requirements

IELTS: 5.5

Overall Structure

Compulsory Subjects
Microeconomics

Macroeconomics

Introduction to Financial Accounting

Principles of Management

Principles of Marketing

Information Technology & Business Application

Business Mathematics

Statistics

Business Communication

Business Law

Organizational Behaviour

Fundamentals of Financial Management

Cost & Management Accounting

International Business Management

Strategic Management

Core Subjects
Public Relations

E- Marketing

Retail Marketing

Green Marketing

Services Marketing

Consumer Behaviour

Professional Selling

Marketing Strategy

Advertising & Promotions

International Marketing

Media Planning

Marketing Research

Entrepreneurship

Elective Subjects
Introduction to Psychology

Malaysian Taxation

Public Speaking

Human Resource Management

Business Ethics and Corporate Governance

Business Research Methods

Digital Media Marketing

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