
The Bachelor of business Administration (Honours) programme is designed to equip students with necessary theoretical and practical knowledge in the field of Business Administration while at the same time focusing on Tourism Management required in order to either gain meaningful employment at a supervisory or management level in industry or to continue their studies at a post-graduate level in a related field.
A broad understanding of key business and tourism administration concepts helps students to develop the intellectual skills which are needed to cope with today’s complex and dynamic business and tourism environment. An optimum blend of theory, practice and industrial training is offered, with a combination of subjects equipping students with the soft skills for working in all walks of life, and the hard skills directed at areas such as Tourism operations, Tourism policy studies, and Tourist destination management. In addition, the programme integrates the development of professional skills, values and ethics to enable graduates to function as competent professionals with integrity throughout their careers.
Business Management & Administration
3
RM 55,500 (USD 13,320)
FA5696
Internal Degree
February; May; September
Grade B in 5 subjects
Matriculation / Foundation with a minimum of CGPA2.00
Pass STPM (CGPA2.00) with a minimum of Grade C (SGP2.00) in 2 subjects
Diploma in related field with a minimum of CGPA2.00
Other equivalent qualifications recognised by the Malaysian Government
IELTS: 5.0
MUET: Band 3
Business Communication
Business Law
Business Mathematics
Business Research Methods
Cost and Management Accounting
Information Technology & Business Application
International Business Management
Introduction to Financial Accounting
Introduction to Psychology
Macroeconomics
Microeconomics
Organizational Behaviour
Principles of Management
Principles of Marketing
Statistics
Strategic Management
Domestic & International Tour Planning and Operations
Eco-Tourism
E-Tourism Services
Events Management
Food Tourism
Introduction to Tourism and Hospitality Industry
Rural, Culture and Agro Tourism
Tourism Destination Management
Tourism Entrepreneurship
Tourism Policy Studies
Transportation and Geography in Tourism Industry
Travel Industry Operations
Fundamentals of Financial Management
Human Resource Management
International Marketing
Public Relations