Course Details

BSc (Hons) Business Studies

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Description

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Field of Study

Business Management & Administration

Duration (Years)

3

Course Fees

RM 77,400 (USD 18,429)

MQA No.

A5978

Degree Type

Internal Degree
Intake (Month)

January, March, and August

A-Level

Minimum 12 points
UEC

Maximum 26 points from 5 subjects (all grade Bs)
Matriculation /Foundation

Australian Matriculation ATAR 60

Canadian Matriculation 60%

Monash University Foundation Year 60%

Sunway Foundation in Arts CGPA 2.0

Sunway Foundation in Science Technology CGPA 2.0
SPM/STPM

Average C+ or CGPA 2.33 (minimum 2 Principals)
Others

International Baccalaureate Completed with minimum 25 points (excluding bonus points)

Other Qualifications

Any other qualifications will be considered on a case-to-case basis

Pass in Mathematics at SPM or its equivalent
Direct Entry to Year 2 of Degree

Diploma
*Sunway Diploma CAVG 50% or CGPA 2.0

* Students may obtain advanced standing if credit transfer requirements are met.
English Requirements

IELTS 6.0

PTE Academic 50 overall (minimum 46 in each skill)

MUET Band 4

SPM English B3 or B+

UEC English B4

O-Level English (1119) Credit

Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%

ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Year 1

Business Statistics

Principles and Practice of Management

Principles of Marketing

Business Law

English for Business

Accounting for Decision Making

Introductory Economics

Business Computing

Principles of Business Finance
Year 2

Research Methods

Operations Management

Marketing Management

International Marketing

Human Resource Management

Consumer Behaviour

Advertising & Promotion

Marketing Research

Communication Skills
Year 3

Business Research Design

Business Research Execution

Entrepreneurship

International Marketing

Leadership

Internship
Electives (choose 3)

Product Development & Commercialisation

Direct Marketing

Financial Management

Marketing Strategy

E-Commerce

Services Marketing
Additional MOHE compulsory General Studies Subjects:

for Local Student
Islamic and Asian Civilisations

Ethnic Relations

Community Project

Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student
Malay Language for Communication 2

Malaysian Studies 3

Community Project

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