Course Details

BSc (Hons) Business Studies

Sunway University




  • Description

    This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

    Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

    This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

    Field of Study

    Business Management & Administration

    Duration (Years)


    Course Fees

    RM 77,400 (USD 18,429)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    January, March, and August

Entry Requirements

  • A-Level

    Minimum 12 points

  • UEC

    Maximum 26 points from 5 subjects  (all grade Bs)

  • Matriculation /Foundation

    Australian Matriculation ATAR 60

    Canadian Matriculation 60%

    Monash University Foundation Year 60%

    Sunway Foundation in Arts CGPA 2.0

    Sunway Foundation in Science Technology CGPA 2.0


    Average C+ or CGPA 2.33 (minimum 2 Principals)

  • Others

    International Baccalaureate Completed with minimum 25 points (excluding bonus points)

    Other Qualifications

    Any other qualifications will be considered on a case-to-case basis

    Pass in Mathematics at SPM or its equivalent

  • Direct Entry to Year 2 of Degree

    *Sunway Diploma CAVG 50% or CGPA 2.0

    * Students may obtain advanced standing if credit transfer requirements are met.

  • English Requirements

    IELTS 6.0

    PTE Academic 50 overall (minimum 46 in each skill)

    MUET Band 4

    SPM English B3 or B+

    UEC English B4

    O-Level English (1119) Credit

    Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%

    ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Programme Structure

  • Year 1

    Business Statistics

    Principles and Practice of Management

    Principles of Marketing

    Business Law

    English for Business

    Accounting for Decision Making

    Introductory Economics

    Business Computing

    Principles of Business Finance

  • Year 2

    Research Methods

    Operations Management

    Marketing Management

    International Marketing

    Human Resource Management

    Consumer Behaviour

    Advertising & Promotion

    Marketing Research

    Communication Skills

  • Year 3

    Business Research Design

    Business Research Execution


    International Marketing



  • Electives (choose 3)

    Product Development & Commercialisation

    Direct Marketing

    Financial Management

    Marketing Strategy


    Services Marketing

  • Additional MOHE compulsory General Studies Subjects:

    for Local Student

    Islamic and Asian Civilisations

    Ethnic Relations

    Community Project

    Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

    for International Student

    Malay Language for Communication 2

    Malaysian Studies 3

    Community Project

Additional Information

  • Fees
    RM 77,400 (USD 18,429)

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