Course Details

BSc (Hons) in Conventions and Events Management

Sunway University




  • Description

    The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.
    The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management.

    You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

    Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

    Field of Study

    Hospitality & Tourism

    Duration (Years)


    Course Fees

    RM 67,700 (USD 16,119)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)
    January; March; August

Entry Requirements

  • A-Level

    Minimum 8 points

  • UEC

    Maximum 28 points from 5 subjects (all Grade Bs)

  • Matriculation /Foundation

    Australian Matriculation ATAR 55
    Canadian Matriculation 55%
    Monash University Foundation Year 55%
    Sunway Foundation in Arts CGPA 2.0
    Sunway Foundation in Science Technology CGPA 2.0


    Average C or CGPA 2.0 (Minimum 2 principals)

  • Others
    IInternational Baccalaureate Completed with minimum 24 points (excluding bonus points)

    Specific Requirements
    Contemporary Music (Audio Technology)
    All candidates must undertake a live audition. To prepare three 1.5-minute pieces to be sung or performed on any instrument of their choice. Please contact [email protected] for more details.
  • Diploma

    Sunway Diploma Studies CAVG 40%
    * Students may obtain advanced standing if credit transfer requirements are met.

  • English Requirements

    IELTS 6.0
    MUET Band 4
    SPM English B3 or B+
    UEC English B4
    O-Level English (1119) Credit
    Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
    ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

    Note: Any other qualifications will be considered on a case-by-case basis.

Programme Structure

  • Year 1

    English for the Tourism Service Industry

    Conventions and Events Support Services

    Emerging Technology for Events

    MICE Management

    Business of Tourism and Hospitality

    Accounting for Decision Making

    Business Environment

    Principles of Marketing

  • Year 2

    Communication Skills

    Conventions and Events: Planning and Design

    Exhibitions Management

    Sustainable Tourism Development

    Business and Hospitality Law

    Branding and Promotions

    Publicity and Media Writing

    Food & Beverage Management

    Food and Nutrition

    Research Methods for Tourism and Hospitality

    Conventions and Events: Production and Operations

  • Year 3

    Strategic Management for Hospitality Business

    Corporate and Incentive Travel

    Festival and Hallmark Events

    Managing People in the Tourism and Hospitality Industry

    Small Business Venture

    Research Project


  • Others

    Additional MOHE compulsory General Studies Subjects - for Local Student

    Islamic and Asian Civilisations

    Ethnic Relations

    Community Service

    Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

    Additional MOHE compulsory General Studies Subjects  - for International Student

    Malay Language for Communication 2

    Malaysian Studies 3

    Community Service

Additional Information

  • Fees
    RM 67,700 (USD 16,119)

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