Course Details

BSc (Hons) in Conventions and Events Management

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Description

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.
The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management.

You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

Field of Study

Hospitality & Tourism

Duration (Years)

3

Course Fees

RM 67,700 (USD 16,119)

MQA No.

PA5727

Degree Type

Internal Degree
Intake (Month)

January; March; August

A-Level

Minimum 8 points
UEC

Maximum 28 points from 5 subjects (all Grade Bs)
Matriculation /Foundation

Australian Matriculation ATAR 55
Canadian Matriculation 55%
Monash University Foundation Year 55%
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science Technology CGPA 2.0
SPM/STPM

Average C or CGPA 2.0 (Minimum 2 principals)
Others

IInternational Baccalaureate Completed with minimum 24 points (excluding bonus points)

Specific Requirements
Contemporary Music (Audio Technology)
All candidates must undertake a live audition. To prepare three 1.5-minute pieces to be sung or performed on any instrument of their choice. Please contact [email protected] for more details.
Diploma

Sunway Diploma Studies CAVG 40%
* Students may obtain advanced standing if credit transfer requirements are met.
English Requirements

IELTS 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Note: Any other qualifications will be considered on a case-by-case basis.

Year 1

English for the Tourism Service Industry

Conventions and Events Support Services

Emerging Technology for Events

MICE Management

Business of Tourism and Hospitality

Accounting for Decision Making

Business Environment

Principles of Marketing
Year 2

Communication Skills

Conventions and Events: Planning and Design

Exhibitions Management

Sustainable Tourism Development

Business and Hospitality Law

Branding and Promotions

Publicity and Media Writing

Food & Beverage Management

Food and Nutrition

Research Methods for Tourism and Hospitality

Conventions and Events: Production and Operations
Year 3

Strategic Management for Hospitality Business

Corporate and Incentive Travel

Festival and Hallmark Events

Managing People in the Tourism and Hospitality Industry

Small Business Venture

Research Project

Internship
Others

Additional MOHE compulsory General Studies Subjects - for Local Student

Islamic and Asian Civilisations

Ethnic Relations

Community Service

Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

Additional MOHE compulsory General Studies Subjects - for International Student

Malay Language for Communication 2

Malaysian Studies 3

Community Service

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