
This programme focuses on the study of technologies and analytical skills, with core subjects in data mining, business intelligence, knowledge management, social media analytics, big data analytics in the Cloud and others. The emergence and advancement of multimedia, social media and the Internet is fuelling exponential growth in data captured by enterprises. The ability to harness and analyse massive data creates significant value for businesses, enterprises and governments. It enables better decision making for business profitability, enhanced consumer satisfaction and disaster management. Graduates with expertise in business analytics are in high demand globally. During your studies, you will work on identifying solutions to practical and real-world problems of companies by utilising data sets in the presence of analytics experts. You will have the option to gain an additional joint certificate in Big Data with Advanced Techniques in Data Science from SAS Institute. This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.
Computing & IT
3
RM 66,200 (USD 15,762)
PA5803
Internal Degree
English for Computer Technology Studies
Information Systems Concepts
Programming Principles
Introduction to Statistics
Database Fundamentals
Linear Algebra and Applications
Communication Skills
Networking Principles
Data Mining and Knowledge Discovery Fundamentals
Non-Computing Elective I
Analytics Engineering
Database Management Systems
Information Systems Analysis and Design
Applied Statistics
Social and Professional Responsibilities
Social Media Analytics
Web and Network Analytics
Enterprise Architecture
Non-Computing Elective II
E-Commerce
Business Intelligence Systems
Big Data Analytics in the Cloud
Data Mining and Knowledge Discovery
Knowledge Management
Non-Computing Elective III
Project Management
Capstone Project 1 & 2
Internship
Advanced Business Analytic
Non-Computing Electives
Year 1 (Choose 1)
Principles of Marketing
Principles and Practise of Management
Year 2 & 3 (Choose 1)
Introduction to Psychology 1
Principles of Entreprenuership
Accounting for Decision Making
Additional MOHE compulsory General Studies Subjects:
Malay Language for Communication 2
Malaysian Studies 3
Community Service