Course Details

BSc (Hons) Marketing

Sunway University




  • Description

    This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

    Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.

    This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

    Field of Study

    Marketing & Sales

    Duration (Years)


    Course Fees

    RM 81,610 (USD 19,431)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    January, March, and August

Entry Requirements

  • A-Level

    A-Level Minimum 12 points

  • UEC

    Maximum 26 points from 5 subjects (all Grade Bs including Mathematics)

  • Matric/Foundation

    Australian Matriculation ATAR 60

    Canadian Matriculation 60%

    Monash University Foundation Year 60%

    Sunway Foundation in Arts CGPA 2.0

    Sunway Foundation in Science Technology CGPA 2.0


    Average C+ or CGPA 2.33 (minimum 2 Principals)

  • Others

    International Baccalaureate Completed with minimum 25 points (excluding bonus points)

    Other Qualifications

    Any other qualifications will be considered on a case-to-case basis

    Pass in Mathematics at SPM or its equivalent

  • Direct Entry to Year 2 of Degree

    Sunway Diploma CAVG 50% or CGPA 2.0

    * Students may obtain advanced standing if credit transfer requirements are met.

  • English Requirements

    IELTS 6.0

    PTE Academic 50 overall (minimum 46 in each skill)

    MUET Band 4

    SPM English B3 or B+

    UEC English B4

    O-Level English (1119) Credit

    Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%

    ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Programme Structure

  • Year 1

    Accounting for Decision Making

    Introductory Economics

    Principles & Practice of Management

    Principles of Marketing

    Business Statistics

    English for Business

    Principles of Business Finance

    Business Law

  • Year 2

    Consumer Behaviour

    Marketing Management

    Marketing Channels

    Marketing Research

    Integrated Marketing Communication

    Relationship Marketing

    Services Marketing

    Communication Skills


    (choose any 1 in Year 2)

    Professional Sales Management

    Brand Management

    Publicity and Media Writing

  • Year 3

    Research Project (Part 1)

    Research Project (Part 2)

    International Marketing

    Strategic Marketing


    Business to Business Marketing

    Marketing Planning and Execution

    Digital Marketing

    Business Ethics & Social Responsibilities


    (choose any 2 in Year 3)


    Product Innovation and Commercialisation

    Sustainable and Social Marketing

    Retail Marketing

  • Additional MOHE compulsory General Studies Subjects:

    for Local Student

    Malaysian Studies 2

    Moral Education / Islamic Studies

    Community Service

    Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

    for International Student

    Malay Language for Communication 2

    Malaysian Studies 3

    Community Service

Additional Information

  • Fees
    RM 81,610 (USD 19,431)

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