This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.
Marketing & Sales
3
RM 81,610 (USD 19,431)
FA4630
Internal Degree
January, March, and August
A-Level Minimum 12 points
Maximum 26 points from 5 subjects (all Grade Bs including Mathematics)
Australian Matriculation ATAR 60
Canadian Matriculation 60%
Monash University Foundation Year 60%
Sunway Foundation in Arts CGPA 2.0
Sunway Foundation in Science Technology CGPA 2.0
Average C+ or CGPA 2.33 (minimum 2 Principals)
International Baccalaureate Completed with minimum 25 points (excluding bonus points)
Other Qualifications
Any other qualifications will be considered on a case-to-case basis
Pass in Mathematics at SPM or its equivalent
Sunway Diploma CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
IELTS 6.0
PTE Academic 50 overall (minimum 46 in each skill)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Accounting for Decision Making
Introductory Economics
Principles & Practice of Management
Principles of Marketing
Business Statistics
English for Business
Principles of Business Finance
Business Law
Consumer Behaviour
Marketing Management
Marketing Channels
Marketing Research
Integrated Marketing Communication
Relationship Marketing
Services Marketing
Communication Skills
(choose any 1 in Year 2)
Professional Sales Management
Brand Management
Publicity and Media Writing
Research Project (Part 1)
Research Project (Part 2)
International Marketing
Strategic Marketing
Internship
Business to Business Marketing
Marketing Planning and Execution
Digital Marketing
Business Ethics & Social Responsibilities
(choose any 2 in Year 3)
Entrepreneurship
Product Innovation and Commercialisation
Sustainable and Social Marketing
Retail Marketing
Malaysian Studies 2
Moral Education / Islamic Studies
Community Service
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
Malay Language for Communication 2
Malaysian Studies 3
Community Service