Course Details

Diploma in Advertising Design

Southern University College




  • Description

    Advertising itself is a diversified medium. Through the use of modern communication technology and the latest media, it continues to render itself as an information channel to society through the promotion of products and services.

    Diploma in   Advertising   Design   programme combines theories and practical work to provide students   with   a   broad-based    knowledge   of Advert ising Design. Stud ents will learn advanced skills in using the related digital software applications, cultivate creativity and innovative thinking, develop visual expression and communication in art and design to contribute toward the creative advertising industry. Students also have the opportunity to be in touch with the latest adve rtising trends and information in the market, including traditional television advertising and online advertising.

    Field of Study

    Audio-Visual Media & Production

    Duration (Years)


    Course Fees

    RM 40,500 (USD 9,720)

    MQA No.


    Degree Type

    Internal Degree

  • Intake (Month)

    February, May, September

Entry Requirements

  • O-Level/GCSE

    3 credits and including interview & portfolio

  • UEC

    Grade B in 3 subject s and including interview & portfolio


    3 credits and including interview & portfolio

  • Others

    Other equivalent qualifications recognised by the Malaysian Government
    And a pass in an interview and a drawing test for all above

  • English Requirements

    IELTS: 4.0
    MUET: Band 2

Programme Structure

  • Overall Structure
    Common Core

    Design Fundamental 

    Drawing Fundamental 

    Colour Study

    Computer Graphic Study 

    History of Art & Design 

    Introduction of Photography 

    Professional Practice

    Programme Core

    Studio Drawing I 


    Typography I 

    Typography II

    Digital Graphic Design 

    Digital Image Processing

    Creative Thinking & Design Method 

    Digital Animation

    Web Design I 

    Desktop Publishing I

    Advertising Principle & Creativity 

    Visual Production

    Packaging Design 

    Corporate Identity System

    Products & Models Photography

    Elective Subjects

    Foundation English 

    Desktop Publishing II 

    Creative Film Production 

    3D Modelling

    Introduction of Multimedia Design 

    Introduction to Consumer Behaviour 

    Web Design 11

    Fine Art Photography 

    Marketing Research 

    Physical Education I

    Business Communication

    Industrial Training

    Industrial Training

Additional Information

  • Fees
    RM 40,500 (USD 9,720)

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