Course Details

Diploma in Advertising Design

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Description

Advertising itself is a diversified medium. Through the use of modern communication technology and the latest media, it continues to render itself as an information channel to society through the promotion of products and services.

Diploma in Advertising Design programme combines theories and practical work to provide students with a broad-based knowledge of Advert ising Design. Stud ents will learn advanced skills in using the related digital software applications, cultivate creativity and innovative thinking, develop visual expression and communication in art and design to contribute toward the creative advertising industry. Students also have the opportunity to be in touch with the latest adve rtising trends and information in the market, including traditional television advertising and online advertising.

Field of Study

Audio-Visual Media & Production

Duration (Years)

2.75

Course Fees

RM 40,500 (USD 9,720)

MQA No.

A7366

Degree Type

Internal Degree
Intake (Month)

February, May, September

O-Level/GCSE

3 credits and including interview & portfolio
UEC

Grade B in 3 subject s and including interview & portfolio
SPM/STPM

3 credits and including interview & portfolio
Others

Other equivalent qualifications recognised by the Malaysian Government
And a pass in an interview and a drawing test for all above
English Requirements

IELTS: 4.0
MUET: Band 2

Overall Structure

Common Core
Design Fundamental

Drawing Fundamental

Colour Study

Computer Graphic Study

History of Art & Design

Introduction of Photography

Professional Practice

Programme Core
Studio Drawing I

Illustration

Typography I

Typography II

Digital Graphic Design

Digital Image Processing

Creative Thinking & Design Method

Digital Animation

Web Design I

Desktop Publishing I

Advertising Principle & Creativity

Visual Production

Packaging Design

Corporate Identity System

Products & Models Photography

Elective Subjects
Foundation English

Desktop Publishing II

Creative Film Production

3D Modelling

Introduction of Multimedia Design

Introduction to Consumer Behaviour

Web Design 11

Fine Art Photography

Marketing Research

Physical Education I

Business Communication

Industrial Training
Industrial Training

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