Course Details

Diploma in Marketing

Description

The Diploma in Marketing equips students with a solid foundation in marketing and related business development allowing them to fulfill the demands of their job, progress in their careers as well as develop professionally in the face of dynamic business changes and international networking opportunities.

Field of Study

Marketing & Sales

Duration (Years)

2

Course Fees

RM 34,683 (USD 8,258)

MQA No.

FA4366

Degree Type

Internal Degree
Intake (Month)

January, April, August

O-level/GCSE

Pass O-Level with grade C in any 3 subject.
UEC

Pass UEC with grade B in 3 subjects.
SPM/STPM

A pass in SPM with at least credit in any 3 subjects, or any equivalent qualification
STPM: 'A pass in Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum of Grade C (GP 2.0) in any subject, or any equivalent qualification.
Other

Any qualifications equivalent to Certificate (Level 3, Malaysian Qualifications Framework, MQF).
'A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 credit in any subject;
'Grade 11 with exit award
'A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul;
Any qualifications equivalent to Certificate (Level 3, Malaysian Qualifications Framework, MQF).
English Requirements

IELTS -5.0
CAMBRIDGE - 154
MUET - BAND 3
TOEFL - IBT(42)
PTE - 47

Common Modules

Business Ethics

Business Mathematics

Capstone Project

E-Commerce Theory & Applications

English for Academic Purposes

Financial Accounting

Fundamentals of English

Fundamentals of HRM

Fundamentals of Marketing

Introduction to Business

Personal Development Skills

Principles of Macroeconomics

Principles of Microeconomics

Public Speaking

Quantitative Methods
Specialised Modules

Consumer Behaviour

Digital Marketing

International Marketing

Managing Marketing Practices

Marketing Communications

Promotion and Event Management

Retail Marketing

Services Marketing
MPU Subjects

Co-curriculum

Green Future Malaysia

Malaysian Studies 2 (Local students) / Communicating in Malay 1B (International students)

Media Literacy for Personal Branding / Bahasa Kebangsaan A*

*For Malaysian students who do not have a credit in SPM BM.

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