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Course Details

Diploma in Marketing

INTI International College Penang

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Description

Course DETAILS

  • Description

    The Diploma in Marketing equips students with a solid foundation in marketing and related business development allowing them to fulfill the demands of their job, progress in their careers as well as develop professionally in the face of dynamic business changes and international networking opportunities.

    Field of Study

    Marketing & Sales

    Duration (Years)

    2

    Course Fees
    RM 32,889 (USD 7830)
    MQA No.

    PA11350

    Degree Type

    Internal Degree

  • Intake (Month)
    January, April, August

Entry Requirements

  • O-level/GCSE

    Pass from recognised institute with grade C in at least 3 subjects; A-Level: Pass in any subject

  • UEC

    At least 3Bs

  • SPM/STPM

    Pass with at least Credit in 3 subjects; STPM: Pass with a minimum of Grade C (GP 2.0) in any subject

  • Other

    Pass International Baccalaureate (IB) Middle Years Programme (MYP) Certificate; Certificate: Pass certificate in related field from IPTA/IPTS; STAM: pass with a minimum grade of Maqbul; SKM: pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 credit in any subject

  • English Requirements

    International students are required to achieve a minimum score of 5.0 for IELTS OR its equivalent

Programme Structure

  • Common Modules

    Business Ethics

    Business Mathematics

    Capstone Project

    E-Commerce Theory & Applications

    English for Academic Purposes

    Financial Accounting

    Fundamentals of English

    Fundamentals of HRM

    Fundamentals of Marketing

    Introduction to Business

    Personal Development Skills

    Principles of Macroeconomics

    Principles of Microeconomics

    Public Speaking

    Quantitative Methods

  • Specialised Modules

    Consumer Behaviour

    Digital Marketing

    International Marketing

    Managing Marketing Practices

    Marketing Communications

    Promotion and Event Management

    Retail Marketing

    Services Marketing

  • MPU Subjects

    Co-curriculum

    Green Future Malaysia

    Malaysian Studies 2 (Local students) / Communicating in Malay 1B (International students)

    Media Literacy for Personal Branding / Bahasa Kebangsaan A*


    *For Malaysian students who do not have a credit in SPM BM.

Additional Information

  • Fees
    RM 32,889 (USD 7830)

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