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Description
Course DETAILS
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DescriptionThe Diploma in Marketing equips students with a solid foundation in marketing and related business development allowing them to fulfill the demands of their job, progress in their careers as well as develop professionally in the face of dynamic business changes and international networking opportunities.
Field of StudyMarketing & Sales
Duration (Years)2
Course FeesRM 40,387 (USD 9,616)MQA No.PA12305
Degree TypeInternal Degree
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Intake (Month)January, April, August
Entry Requirements
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O-level/GCSE
At least Grade C in 3 subjects
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UEC
3 B's
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SPM/STPM
A pass in SPM with at least credit in any 3 subjects
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Other
Equivalent qualifications recognised by Malaysian Government
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English Requirements
IELTS 5.0
Programme Structure
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Common Modules
Business Ethics
Business Mathematics
Capstone Project
E-Commerce Theory & Applications
English for Academic Purposes
Financial Accounting
Fundamentals of English
Fundamentals of HRM
Fundamentals of Marketing
Introduction to Business
Personal Development Skills
Principles of Macroeconomics
Principles of Microeconomics
Public Speaking
Quantitative Methods
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Specialised Modules
Consumer Behaviour
Digital Marketing
International Marketing
Managing Marketing Practices
Marketing Communications
Promotion and Event Management
Retail Marketing
Services Marketing
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MPU Subjects
Co-curriculum
Green Future Malaysia
Malaysian Studies 2 (Local students) / Communicating in Malay 1B (International students)
Media Literacy for Personal Branding / Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM.
Additional Information
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FeesRM 40,387 (USD 9,616)