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Course Details

Diploma in Marketing

University College Yayasan Pahang (UCYP)

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Description

Course DETAILS

  • Description

    The programme will produce marketing graduates who are able to:

    1. Explain the fundamental knowledge of marketing in business context.
    2. Discuss marketing strategy in line with the needs and demands of the industry.
    3. Demonstrate creative marketing elements in business context.
    4. Apply effective communication and team working in developing professional career.
    5. Adhere standards and regulation in work environment.
    6. Demonstrate characteristics of an entrepreneur.

    Field of Study

    Marketing & Sales

    Duration (Years)

    3

    Course Fees (RM)

     RM 27,580 (USD 6,895)  

    MQA No.

    A7651

    Degree Type

    Internal Degree

    Intake (Month)
    June, December

Entry Requirements

  • O-Level/Equivalent 
    Secondary School Certificate (SSC) or Any other equivalent qualifications by the Malaysian Government 
  • English Requirements

    > Minimum score of TOEFL PBT(397)/ IBT (30-31)
    > Minimum 4.0 for IELTS;
    > Minimum Score Band 2 for MUET.
    Applicant MUST PASS any of the above within 2 years course of study.

Programme Structure

  • Semester 1

    BLD 1182 - ENGLISH 1 – MILESTONE IN ENGLISH /

    BLD 1572 - *PUBLIC SPEAKING /

    ASD 1222-*PERSONALITY DEVELOPMENT

    MPU 2133 - BAHASA MELAYU KOMUNIKASI 1 / MPU 2163 -PENGAJIAN MALAYSIA 2

    CAD1272 -INTRODUCTION TO COMPUTER AND APPLICATION I

    ABD 1503 -ESSENTIALS OF MARKETING

    MPU 2223 -PENGURUSAN RUMAHTANGGA /

    MPU 2253 -BAHASA KEBANGSAAN A /

    MPU 2263 - ASAS KEPIMPINAN /

    MPU 2283 -KREATIF DAN KRITIS DALAM BERFIKIR 1

    DDD 1163 BUSINESS MATHEMATICS

  • Semester 2

    BLD1192 -ENGLISH 2 – MOVING WITH ENGLISH

    ABD 3433 -FUNDAMENTALS OF MARKETING COMMUNICATIONS

    AAD 1143- PRINCIPLES OF ACCOUNTING

    ABD 2493 -FUNDAMENTALS OF MARKETING MANAGEMENT

    BLD 3152- BAHASA MANDARIN

    ABD 2033- BUSINESS COMMUNICATION

  • Semester 3 

    BLD 3172- MANDARIN 2

    BLD 2332- ENGLISH FOR BUSINESS MARKETING 1

    ABD 3153 -BUSINESS ETHICS

    ABD 3193- RETAILING

    AED 1153- PRINCIPLES OF ECONOMICS

    AFD 2083 -PRINCIPLES OF FINANCE

    MPU 2312 -SAINS KEKELUARGAAN /

    MPU 2362 -SENI KONTEMPORARI /

    MPU 2382 - ISLAM DAN GLOBALISASI

  • Semester 4

    CAD 2263 -INTRODUCTION TO COMPUTER AND APPLICATION II

    BLD 2342- ENGLISH FOR BUSINESS MARKETING 2

    ALD 2013- BUSINESS LAW

    ABD 2303 -INTERNATIONAL BUSINESS

    ABD 3113 -CONSUMER BEHAVIOR

    ABD 1393- PRINCIPLES OF SELLING

    MPU2442 -PENGENALAN KEWAJIPAN SOSIAL /

    MPU2462 - ASAS BADMINTON

  • Semester 5

    ABD 1023- ENTREPRENEURSHIP

    ABD 2283- RESEARCH METHODS

    ABD 3343- RELATIONSHIP MARKETING

    ABD 3323- ELECTRONIC MARKETING

    ABD 3333 -SERVICE MARKETING

    ABD 3313-INTERNATIONAL MARKETING

  • Semester 6

    DMB 3134 - INDUSTRIAL TRAINING

Additional Information

  • Fees
    RM 27,580 (USD 6,895)

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