Course Details

Diploma in Marketing

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Description

This program emphasizes both marketing theory and the practice of marketing. By studying for a Diploma in Marketing, students will develop skills and knowledge of the key operational aspects of marketing, and they will gain an awareness of the external marketing environment.

Students are scheduled to learn the basic marketing principles; consumer behavior, marketing planning, marketing communications, marketing research and marketing management during the course. The specific aim of this program is to build students' confidence and competency in the job market. For the academic inclined, this program serves a strong platform for further studies in business and marketing related studies.

Field of Study

Marketing & Sales

Duration (Years)

2.25

Course Fees

RM 37,500 (USD 9,000)

MQA No.

A5807

Degree Type

Internal Degree
Intake (Month)

February, May, September

O-Level/GCSE

3 credits
UEC

Grade B in 3 subjects
SPM/STPM

3 credits
Others

Other equivalent qualifications recognised by the Malaysian Government
English Requirements

IELTS: 5.0

Overall Structure

Compulsory Subjects
Business Communication

Business Finance

Business Law

Business Research Methods

Computer Applications

E- Commerce

Entrepreneurship

Flnancial Accountingl

Financial Accounting II

Fundamentals of Management

Information Technology

Macroeconomics

Microeconomics

Management and Cost Accounting Organizational Behaviour

Quantitative Methods

Statistics

Core Subjects
Consumer Behaviour

Fundamentals of Marketing

International Marketing

Marketing Communication

Marketing Management

Sales Management

Elective Subjects
Business Mathematics

Cross Cultural Management

Human Resource Management International Business

International Finance

International Relations

Introduction to Logistics Operation Personal Finance

Industrial Training

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