Course Details

Diploma in Public Relations and Entertainment Management

Shortlist

Description

The Diploma in Public Relations and Entertainment Management programme is delivered with a strong practical emphasis on entertainment management and public relations. In this modern era, public relations is one of the key requirements of most companies and organizations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. This programme integrates knowledge and skills in public relations and entertainments with the students ability and natural talent. These elements are necessary to manage artistes through out the production of press releases, video clips, contracts, and event booking schedules. To keep pace with the rapid changes in the industry, a solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

Field of Study

Communication & Broadcasting

Duration (Years)

2.5

Course Fees

RM 41,310 (USD 9,914)

MQA No.

A8707

Degree Type

Internal Degree
Intake (Month)

February, July, September

UEC

At least grade B in 3 subjects
Certificate

Certificate from Polytechnic/private higher learning institution (IPTS)
SPM/STPM

Pass SPM or its equivalent with 3 credits
Others

Any other equivalent qualification recognized by MSU Senate
English Requirements

Refer to the university

Year 1

Introduction to Public Relations

Writing Skills for Public Relations

Introduction to Corporate Communications

Advertising and Promotion
Year 2

Ethics in Public Relations

Mandarin

Public Relations Marketing

Cross Cultural Communication
Year 3

Event Practices in Public Relations

Business Law

Industrial Training

Use spaces to separate tags. Use single quotes (') for phrases.

Shortlist