Course Details

Diploma in Public Relations

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Description

Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of a company. The Public Relations Programme provides students with the knowledge and skills required to excel in the ever-expanding communication industries. Courses are designed to increase understanding of public relations techniques and principles. At BERJAYA UC, students have the opportunity to gain exposure in different industries through an expansive network of the Berjaya Group of Companies. The programme offers exciting theoretical and hands-on experience in managing communication with internal and external stakeholders. A number of field trips are especially designed to support student learning experiences. With qualified lecturers from the PR industry, the lessons will be geared towards honing strong analytical and decision making skills, in addition to effective verbal and written communication skills.

Field of Study

Communication & Broadcasting

Duration (Years)

2 years

Course Fees

RM 38,610 (USD 9193)

MQA No.

FA 3061

Degree Type

Internal Degree
Intake (Month)

January; May; September

O-Level/GCSE

Pass with a minimum of 3 credits.
UEC

Pass with a minimum of 3 credits.
SPM/STPM

Pass with a minimum of 3 credits.
Others

Applicants who possess other qualifications will be considered on a case-by-case basis..
English Requirements

International Student : minimum 5.0 IELTS or its equivalent

Semester 1

Communication Law

Computer Applications

English for Academic Purposes

Introduction to Mass Communication

Media, Culture and Society
Semester 2

News Writing for the Media

Personal Development Skills

Principles of Persuasion

Principles of Public Relations

Professional Development Skills
Semester 3

Public Speaking Skills

Public Relations Writing

Team Development Skills

The Event Industry
Semester 4

Desktop Publishing and Multimedia Applications

Entrepreneurship Development

Fundamentals of Business Events

Organisational Communication Skills

Media Relations and Management
Semester 5

PR Planning and Strategies

Social Media Strategies for Public Relations

Elective 1

Elective 2
Semester 6

Internship

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