Course Details

Diploma in Public Relations

Berjaya University College




  • Description
    Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of a company. The Public Relations Programme provides students with the knowledge and skills required to excel in the ever-expanding communication industries. Courses are designed to increase understanding of public relations techniques and principles. At BERJAYA UC, students have the opportunity to gain exposure in different industries through an expansive network of the Berjaya Group of Companies. The programme offers exciting theoretical and hands-on experience in managing communication with internal and external stakeholders. A number of field trips are especially designed to support student learning experiences. With qualified lecturers from the PR industry, the lessons will be geared towards honing strong analytical and decision making skills, in addition to effective verbal and written communication skills.

    Field of Study

    Communication & Broadcasting

    Duration (Years)

    2 years

    Course Fees
    RM 38,610 (USD 9193)
    MQA No.

    FA 3061

    Degree Type

    Internal Degree

  • Intake (Month)
    January; May; September

Entry Requirements

  • O-Level/GCSE

    Pass with a minimum of 3 credits.

  • UEC

    Pass with a minimum of 3 credits.


    Pass with a minimum of 3 credits.

  • Others

    Applicants who possess other qualifications will be considered on a case-by-case basis..

  • English Requirements

     International Student : minimum 5.0 IELTS or its equivalent

Programme Structure

  • Semester 1

    Communication Law

    Computer Applications

    English for Academic Purposes

    Introduction to Mass Communication

    Media, Culture and Society

  • Semester 2

    News Writing for the Media

    Personal Development Skills

    Principles of Persuasion

    Principles of Public Relations

    Professional Development Skills

  • Semester 3

    Public Speaking Skills

    Public Relations Writing

    Team Development Skills

    The Event Industry

  • Semester 4

    Desktop Publishing and Multimedia Applications

    Entrepreneurship Development

    Fundamentals of Business Events

    Organisational Communication Skills

    Media Relations and Management

  • Semester 5

    PR Planning and Strategies

    Social Media Strategies for Public Relations

    Elective 1

    Elective 2

  • Semester 6


Additional Information

  • Fees
    RM 38,610 (USD 9193)

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