Course Details

Master of Business Administration (MBA) International Marketing in collaboration with Coventry University, UK

Shortlist

Description
Designed for you to undertake the academic modules along with either an individual project based on an internship, consultancy or an academic dissertation. Equip yourself with profound knowledge in strategy, marketing, leadership, finance, global business and creativity to excel in your career.
Field of Study

Marketing & Sales

Duration (Years)

Full time: 1 year | Part time: 2 years

Course Fees

RM 41,410 (USD 9,859)

MQA No.
Intake (Month)

January; May; September

General Requirements

Bachelor's Degree (Level 6 - MQF) with minimum CGPA of 2.50 OR
Other qualifications equivalent to a Bachelor's Degree (Level 6 - MQF) with minimum CGPA of 2.50
Second Class honours 2.2 or above ( a good honours undergraduate degree)
Relevant professional qualification

Note:
International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
To find country-specific entry requirements visit our international entry requirement page
English Requirements

English Requirement
A grade B in SPM/O Level English Prior to completing full degree programme taught and assessed in English OR
Language proficiency at least Band 6.5 IELTS or equivalent

Core Modules

Business and management research methods or Entrepreneurship: Creating a Business Opportunity
Leading in a Changing World
Managerial Finance
Marketing in a Global Age
Strategic Management
Final Project Choice - (Choose only one)
Dissertation
Entrepreneurship: Developing a Business Plan
Global Business Simulation
Group Consulting Project
Individual Consulting Project
International Marketing Simulation
Internship
Specialisation Modules:
Buyer Behavior Analysis - The Psychology of Buying
Creativity
Digital Marketing
Retail and Service Marketing
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Use spaces to separate tags. Use single quotes (') for phrases.

Shortlist