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Course Details

Master of Science in Global Marketing Management

Asia Pacific University

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Description

Course DETAILS

  • Description
    An overview on marketing in a global environment.
    An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
    Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
    Field of Study

    Marketing & Sales

    Duration (Years)

    Full time (1+ years)* Only available in full-time study mode

    Course Fees

    RM 36,800 (USD 9,200)

    MQA No.

  • Intake (Month)

    Full-time: 07 Sep 2020; 11 Jan 2021

Entry Requirements

  • General Requirements

    • Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
    • Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.
    • English Requirements: IELTS 6.0

  • English Requirements
    Please note that under Ministry of Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment. Students who are unable to obtain the required level of English Competency during the maximum 12 months’ period, will not be allowed to pursue their studies in the main programme and will have to return to their home country.

    Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

    Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

Programme Structure

  • Core Modules

    Statistics and Decision Making

    Strategic Marketing Management

    Euro Asia Global Business and Trends

    Global Marketing Management

    Integrated Marketing Communications

    Managing Creativity and Innovation

    Marketing and Sustainability in the Age of Globalisation

    New Product Development and Innovation

    Research Methodology

    Behavioural Science, Social Media and Marketing Analytics

    Project

Additional Information

  • Fees
    RM 36,800 (USD 9,200)

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