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Course Details

Bachelor of Arts (Hons) Visual Communication Design

SEGi University

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Description

Course DETAILS

  • Description
    The Bachelor of Arts (Hons) Visual Communication Design programme equips you with the knowledge, critical thinking, creative approaches, and technical skills to pursue a promising career in the creative design industry. This programme focuses on the development of thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to- date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging, and visualisation.
    Field of Study

    Audio-Visual Media & Production

    Duration (Years)

    3 years

    Course Fees

    RM74,050 (USD 18,513)

    MQA No.

    MQA/FA 1097

  • Intake (Month)

    Feb; May; June: Sept; Oct

Entry Requirements

  • SPM/STPM

    1. Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum CGPA of 2.00 in 2 subjects; AND Malaysian University Englist Test (MUET) Band 1. (local student only) AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).

  • Matriculation/Foundation

    A Recognized Matriculation / Foundation or its equivalent with a minimum CGPA of 2.00; AND Malaysian University Englist Test (MUET) Band 1. (local student only) AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).

  • Other

    A Recognised Diploma or its equivalent with a minimum CGPA of 2.00; AND Malaysian University Englist Test (MUET) Band 1. (local student only) AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).

  • Direct Entry to Year 2 of Degree
    Diploma

    subject to number of credit exemption given

  • English Requirements
    IELTS 5.0 or its equivalent. MUET BAND 1 (LOCAL STUDENT ONLY)

Programme Structure

  • Year 1

    Software Application for Design

    Design Principles

    History of Art and Design

    Still Life Painting

    Illustration

    Typography Design

    Introduction to Photography

    Basic Graphic Design

    Digital Layout

    Packaging Design

    Creative Thinking

    Basic Animation

    Colour Photography

  • Year 2

    Print and Editorial Design

    Web Publishing

    Advertising Media Strategy

    Marketing and Purchasing Consumer

    Behaviour

    Environmental Design

    Branding and Corporate Identity

    Moving Image

    Discourse

    Advanced Packaging Design

    Advertising & Promotional Photography

    Book Project

  • Year 3

    Digital Imaging

    Art Direction

    Copywriting

    Entrepreneurship

    Professional Practice

    Internship Practice

    Portfolio Preparation and Final Project

    Dissertation

Additional Information

  • Fees
    RM74,050 (USD 18,513)

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