Course Details

Bachelor of Arts (Hons) Visual Communication Design

Shortlist

Description
The Bachelor of Arts (Hons) Visual Communication Design programme equips you with the knowledge, critical thinking, creative approaches, and technical skills to pursue a promising career in the creative design industry. This programme focuses on the development of thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to- date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging, and visualisation.
Field of Study

Audio-Visual Media & Production

Duration (Years)

3 years

Course Fees

RM74,050 (USD 18,513)

MQA No.

MQA/FA 1097
Intake (Month)

Feb; May; June: Sept; Oct

SPM/STPM

1. Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum CGPA of 2.00 in 2 subjects; AND Malaysian University Englist Test (MUET) Band 1. (local student only) AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).
Matriculation/Foundation

A Recognized Matriculation / Foundation or its equivalent with a minimum CGPA of 2.00; AND Malaysian University Englist Test (MUET) Band 1. (local student only) AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).
Other

A Recognised Diploma or its equivalent with a minimum CGPA of 2.00; AND Malaysian University Englist Test (MUET) Band 1. (local student only) AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).
Direct Entry to Year 2 of Degree

Diploma
subject to number of credit exemption given
English Requirements

IELTS 5.0 or its equivalent. MUET BAND 1 (LOCAL STUDENT ONLY)

Year 1

Software Application for Design
Design Principles
History of Art and Design
Still Life Painting
Illustration
Typography Design
Introduction to Photography
Basic Graphic Design
Digital Layout
Packaging Design
Creative Thinking
Basic Animation
Colour Photography
Year 2

Print and Editorial Design
Web Publishing
Advertising Media Strategy
Marketing and Purchasing Consumer
Behaviour
Environmental Design
Branding and Corporate Identity
Moving Image
Discourse
Advanced Packaging Design
Advertising & Promotional Photography
Book Project
Year 3

Digital Imaging
Art Direction
Copywriting
Entrepreneurship
Professional Practice
Internship Practice
Portfolio Preparation and Final Project
Dissertation

Use spaces to separate tags. Use single quotes (') for phrases.

Shortlist