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Course Details

Master of Arts in Corporate Communications

SEGi University

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Description

Course DETAILS

  • Description
    This programme is designed in such a way that upon successful completion of the programme, the students should be able to demonstrate and appraise enhanced knowledge relating to the study and practice of Corporate Communication. Also, the students will be able process large volumes of info, and strive to become lifelong learners by staying abreast of knowledge, theories, and development in the field. This programme includes a requisite of corporate communication practices such as managing, presenting, negotiating, and organising skills. The students will get to work in a group to originate, organise, and disseminate researched ideas verbally, plus writing ads through visual presentations. Imagine applying enhanced ICT skills to critically evaluate technology for producing effective and creative solutions to problems relating to the programme. The students will essentially relate to others and readily act as communication experts to initiate resolutions to quandaries, where appropriate. This programme will allow the students to perform as corporate communication professionals and essentially address issues concerning values, norms and ethics within the community. Upon graduation, the students will administer functional teams and autonomously seize chances, take risks and compete within a revolutionised market.
    Field of Study

    Communications

    Duration (Years)

    FT: min 1 year 4 month max: 4 years 10 month PT: min 2 years 4 month max: 6 year 10 month

    Course Fees

    RM39,850 (USD 9,963)

    MQA No.

    MQA/FA 2507

  • Intake (Month)

    Feb; June; Sept

Entry Requirements

  • Other

    i. A Bachelor’s Degree or its equivalent, with a minimum CGPA of 2.50, as accepted by the HEP Senate; OR ii. A Bachelor’s Degree or its equivalent, not meeting CGPA of 2.50, can be accepted subject to a minimum of 5 years working experience in a relevant field. For International students, Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.

  • English Requirements
    IELTS 6.0 TOEFL PBT 600 (Higher as required by the Programme Standards) or its equivalent.

Programme Structure

  • Year 1

    Advanced Psychology in

    Communication

    Advanced Corporate Communication

    Legal and Ethical Issues in

    Corporate Communication

    New Media and Communication

    Strategy

    Corporate Media Relations

    Crisis Communication

    Corporate Advertising, Image &

    Identity

  • Year 2

    Video Production for

    Corporate Communication

    Research methods in

    Corporate Communication

    Corporate Sociology

    Issues in Public Communication

    Campaign Management

    Corporate Writing

    Final Project*

Additional Information

  • Fees
    RM39,850 (USD 9,963

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