Course Details

Master of Business Administration (Marketing)

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Description
The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation. This programme aims to introduce innovative business understanding that integrates cutting- edge research and practice across all key business areas to cater and adapt to the ever- competitive industry. It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.
Field of Study

Business Management & Administration

Duration (Years)

FT min: 1 year 6 month max: 5 years PT min: 2 years max: 5 years

Course Fees

RM51,575 (USD 12,894)

MQA No.

MQA/FA 3468
Intake (Month)

Feb; June; Sept

Other

i. A Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualifications as accepted by the HEP Senate; OR ii. A Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualifications can be accepted, subject to a minimum of 5 years of working experience in relevant field. For postgraduate studies, international students are required to achieve a minimum score of 6.0 for IELTS OR its equivalent.
English Requirements

IELTS 6.0 or its equivalent.

Year 1

Operations and Quality Management
Economics for Managers
Strategic Management
Research Methodology
Human Resource Management
Marketing Management
Management Information System
Year 2

Sales & Distribution Management
Organisational Behaviour
Accounting and Finance for Managers
Product & Brand Management
Consumer Behaviour
Master’s Thesis

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