Course Details

Master of Business Administration (Marketing)

SEGi University




  • Description
    The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation. This programme aims to introduce innovative business understanding that integrates cutting- edge research and practice across all key business areas to cater and adapt to the ever- competitive industry. It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.
    Field of Study

    Business Management & Administration

    Duration (Years)

    FT min: 1 year 6 month max: 5 years PT min: 2 years max: 5 years

    Course Fees

    RM51,575 (USD 12,894)

    MQA No.

    MQA/FA 3468

  • Intake (Month)

    Feb; June; Sept

Entry Requirements

  • Other

    i. A Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualifications as accepted by the HEP Senate; OR ii. A Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualifications can be accepted, subject to a minimum of 5 years of working experience in relevant field. For postgraduate studies, international students are required to achieve a minimum score of 6.0 for IELTS OR its equivalent.

  • English Requirements
    IELTS 6.0 or its equivalent.

Programme Structure

  • Year 1

    Operations and Quality Management

    Economics for Managers

    Strategic Management

    Research Methodology

    Human Resource Management

    Marketing Management

    Management Information System

  • Year 2

    Sales & Distribution Management

    Organisational Behaviour

    Accounting and Finance for Managers

    Product & Brand Management

    Consumer Behaviour

    Master’s Thesis

Additional Information

  • Fees
    RM51,575 (USD 12,894)

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